From The Floor, Not The Lab
30 years on the floor. Not 30 years studying it.
For franchise GMs · independent lot owners · BHPH operators · used-only dealers
See Live Demo →These aren't use cases. These are Tuesday.
4:58pm Friday. Lender calls back.
Conditions on the deal. Customer's already gone home. Stip list sitting in an email nobody checked. Deal dies on the floor.
Louie flags the stip at submission and tracks it in real time.
Trade comes in $4K upside down.
Equity tool wasn't open. Salesperson didn't run the numbers. Now you're trying to restructure the deal at the table with the customer watching.
Louie runs equity on every trade before the customer sits down.
Service drive. Advisor sells $400. Customer expected $120.
Nobody called for authorization. Customer's furious. You're comping the job and writing a Google review response at 8pm.
Louie coaches the write-up, flags cost overruns, and drafts the review response.
GM wants month-end numbers.
You're bouncing between the DMS, a spreadsheet, your CRM, and a lender portal that logged you out. It takes two hours to pull what should be one screen.
Louie is the one screen. Live gross, by person, all month, one login.
That car's been sitting 73 days.
Nobody dropped the price. Floor interest is eating the gross. The manager knows but hasn't touched it because nobody put it in front of them.
Louie flags it at day 30. Suggests the price drop. Shows the daily floor cost.
Lender keeps buying at tier 3. You keep sending tier 2.
Your F&I manager submits by feel. Some lenders like lower PTI. Some want longer terms. Nobody tracks the patterns. You're leaving reserve on the table every deal.
Louie learns every lender's buying pattern from your own deals and routes accordingly.
Seven vendors. Seven login screens. Seven monthly invoices. Seven vendors who don't talk to each other — and none of them built by someone who ever sat at a desk.
Your DMS vendor makes money when you stay. Your CRM vendor makes money when you buy add-ons. Your lender portal makes money every submission. Your reputation vendor makes money every review response.
None of them make money when you win.
So they build features you don't need. They charge you for things that should be free. They lock you in so you can't leave. And they explain your own business back to you like you've never run a deal.
We built Louie from the other direction. We started with 30 years of deals, not a product roadmap. Every module is something we would've used on a Tuesday morning with four cars in transit and a GM asking where the month stands.
The One Thing Every Vendor Gets Wrong
Every vendor who's ever walked through a showroom door came with a three-day onboarding, a 90-page manual, and a "certified trainer" who's never worked a deal. They build software for IT departments. Louie was built for car guys who don't have time for any of that.
"I got sick of it. Every time a vendor came in, I had to send half my team to a training room for two days and listen to someone explain my own business back to me. So I built it the other way — if you can swipe left on a phone, you can run every module in Louie. Green pea. Lot attendant. Doesn't matter. Open it and go."
LouieAuto Founder · 30 years on the floor
What's your role on the floor?
Tap your role — see your modules and your daily pain points.
vendor contracts you're managing
F&I penetration you could gain right now
hours/week wasted on CRM data entry
of your time chasing customer follow-ups
service customers you should resell
different data sources you reconcile every month
| Vendor Stack | Monthly Cost | 10-Year Cost | You Own It? |
|---|---|---|---|
| Legacy CRM Software | $3,000 | $360,000 | No |
| Podium (Reviews) | $1,000 | $120,000 | No |
| Legacy Lender Portal | $300 | $36,000 | No |
| SMS/Call (Twilio) | $400 | $48,000 | No |
| HubSpot (Marketing) | $500 | $60,000 | No |
| TOTAL LEGACY STACK | $5,200/mo | $624,000 | No |
| LouieAuto (all 1,180+ modules) | $0 ongoing | $24,995 | YES |
10-year difference: $614,005
That's $614K you keep instead of handing to vendors.
Most AI platforms keep no memory of your store. Louie ships with its own local learning brain: 3.7M+ deal simulations baked in, 9 self-calibrating feedback loops running nightly, lender routing that gets smarter from every deal you close. Conversational AI uses your choice of provider — zero-retention Claude by default, or fully-offline Ollama. You don't rent it. You own it.
These are from 5 virtual dealership models running the simulation engine — 18 months of validated data, Nov 2024–May 2026. No paying customers yet.
ROI projections elsewhere on this site are modeled estimates from these pilot results, scaled using NADA benchmarks. See the full methodology →
All 1,180+ modules are built and in your license from day one.
Leads, customers, deals, full history, notes, tasks, follow-ups. Replaces legacy CRM software ($3K/mo).
42-lender routing matrix. Self-learning model. Penetration tracking by manager and product. Replaces your lender portal ($300/mo + per-submission).
AI talk tracks. Objection flagging. Contact rate coaching. Replaces Podium AI add-on ($500/mo).
Drip sequences, appointment reminders, service follow-up. Zero per-message fees. Replaces Twilio ($400/mo).
Service visit triggers trade equity signal. Buyback alerts. Pushed to sales manager in real time. Requires DMS connect for equity calc.
Real-time P&L. By-team metrics. Forecast accuracy. Dead pile. GM morning brief auto-generated daily.
Website forms, chat, Facebook, SMS — all auto-routed to CRM. No manual data entry.
Pay plans. 2026 federal + state tax withholding. PTO tracking. W-2 and 941 framework.
Google review workflow, CSI flags, response coaching. Fully built and interactive in the demo today.
Equity identification + outreach signals. Fully built — runs against your real customer book on DMS connect.
VDP push to AutoTrader, Cars.com, CarGurus. Fully built — activates with your inventory feed.
Customer-facing configure, finance, and reserve. Fully built — CRM injection fires on completion.
Deal posting, bank reconciliation, floorplan interest, month-end close. Fully built.
Parts inventory, pricing matrix, purchase orders, core tracking. Fully built.
All 1,180+ modules are built and running in the demo. Take the floor → · Full module list: /roadmap
Here's what "own" means:
Every customer record, every transaction, every note. You can export it anytime. Modify it anytime. Keep it forever.
Add your whole team. 3 seats included; $500 per additional seat.
Sell 5 cars a day or 50. Same cost. We don't make money when you sell — we made our money when you bought.
1,180+ modules included. We won't release a "premium" version next year. We won't charge $300/mo for a feature you need.
Sell your store, the license transfers with the asset sale — $995 flat transfer fee, no renegotiation. Buyer gets your setup, your data, your full license. No SaaS vendor involved.
$24,995 in 2026. $24,995 in 2030. $24,995 in 2040. We can't raise your price because you own it.
These numbers come from our stores — not third-party dealer surveys, not vendor-funded research. That's the honest disclosure. External pilot references are available under NDA.
See the Full Methodology →Honest breakdown of what you're paying for — and what you're not getting.
$300/month base plus $2–$8 per submission. Submit to 8 lenders on a tough deal and you've just spent $64 on one customer. At 40 deals/month: $2,500–$5,000/year in submission fees alone — on top of the subscription.
LouieAuto: Zero per-submission fees.
$3K–$5K/month with no real seat cap — "concurrent users" often means you pay more as you grow. Contract auto-renews 90 days before expiry. Miss the window, you're locked for another year.
LouieAuto: $24,995, no auto-renewal, no lock-in.
Owns your Google review connection. Switch vendors and you lose review history continuity. Reputation data is theirs, not yours. $1K/month for features that took them 2 weeks to build.
LouieAuto: Your review data stays yours. Export anytime.
Base DMS + every add-on billed separately. Integration fees ($500–$2K each). Mandatory upgrades. Support calls routed through tiers. Real cost for a 2-location group: $8K–$15K/month all-in.
LouieAuto: Works alongside your existing DMS. No forced migration.
Want a side-by-side feature comparison? See the full comparison →
Most vendors make money on the back end: Keep you in, lock you in, extract every dollar over 10 years.
We made our money on the front end: $24,995 from you once. Now we win when you win.
When your F&I penetration goes from 12% to 27%, we don't get a commission. You keep the whole $288K/year. That alignment is the whole point.
Jump to the part that solves your specific problem.
Free demo. All 1,180+ modules. See what a vendor that actually wants you to win looks like.
Schedule Free Demo See Live Demo Live →Because I don't have a sales team, a marketing team, a VC board demanding 10x returns, or a SaaS business model. I built what I would've wanted. One price. That's it.
Legally? It's a perpetual, non-assignable license. We can't revoke it. We can't charge you more. We can't force an upgrade. If we go out of business, your data is yours — it's in a portable SQLite database. Check the terms at louieauto.com/terms.
Your data doesn't disappear. It's in a SQLite database. You can export it. You can move it. You can use it. Unlike a legacy DMS or Podium, your data isn't locked in some proprietary cloud.
Support is included. Updates are free. We'll maintain the software as long as people use it. But you're not dependent on us — your data is portable.
For new customers, maybe. We priced this low to prove the concept works. But if you buy at $24,995, that's your price forever. Not $24,995 for year 1, then $12,995 for year 2. Just $24,995.
Your whole team is included — no per-user fees. Everyone who works in your store can have their own login. Morning crew, evening crew, BDC, F&I, GM — all in.
Yes. Anytime. Your license already includes all users — just add new logins as you hire. No extra cost, no contracts, no approvals needed.
Your data exports in standard formats (CSV, JSON, SQL). You can move it anywhere. We won't lock you in because we don't have to — the value should speak for itself.
No. This is how we're always going to price it. One honest price. Forever.