Here's the mechanism — not a dollar figure.
We used to say "$312 comes from these three levers." That $312 figure is retracted (see above). What's still true and still worth showing: the three mechanical levers below are real, designed features of the platform, and the logic for why each should move PVR is sound. We just don't have a validated dollar figure to attach to them yet.
Every deal declined and re-submitted loses reserve on the way down the tier ladder. Louie looks at your last 847 deals, your lender weights, and the actual box each lender is buying right now. It tells you who to hit first, before you submit. Higher first-look approval rate = reserve kept.
Most F&I managers present the same menu the same way on every deal. Louie reads the deal — FICO, term, vehicle type, down payment, customer history — and tells your F&I manager what to lead with, before the customer sits down. Higher penetration on the right products = more back.
Equity alerts in your service lane catch customers in positive equity while they're already on your lot. Morning briefing flags aging inventory before it costs you $150/day floor plan. Deals that fall through the cracks stop falling.
We claimed: +$312 total PVR lift documented across 1,167+ deals. That claim is retracted as of September 2026 — a direct investigation of the platform's deals tables found zero real closed deals to document it from. The retraction and full methodology are at /transparency.
We don't claim: isolated attribution for each mechanism above. Those are the levers we believe drive the lift — mechanically sound, directionally consistent — but we haven't run a controlled study separating each one. If you need sub-component attribution for diligence, that's an honest gap. We flag it.
If you find a number on this site you can't verify, email brian@louieauto.com. We will show you the math or we will remove the claim. That's the deal.