Terms

Terms of Service

Effective April 19, 2026 · LouieAuto

These Terms of Service ("Terms") govern your dealership's subscription to and use of the LouieAuto AI dealership intelligence platform ("Service") provided by LouieAuto ("we", "us", "our"). By accessing or using the Service, you ("Customer", "you") agree to these Terms. If you are accepting on behalf of a dealership or dealer group, you represent that you have authority to bind that organization.

Note: Broker-issued evaluation access tokens are also subject to the Demo Evaluation Terms (shared demo environment, no FTC Safeguards coverage in demo mode, confidentiality). If you received a personal demo access token, see the Demo Terms of Use. These Terms govern paid commercial subscriptions only.

Demo account disclaimer The public demo reachable at louieauto.com/demo and via any magic-link issued from the marketing site uses seeded sample data modeled on a fictional five-rooftop dealership group. That demo environment is shared across all demo users. Do not upload real customer, lender, deal, or consumer financial data into the demo — it is neither isolated per visitor nor covered by the FTC Safeguards controls that apply to paid production environments. Anything you type into the demo may be visible to other demo users and to LouieAuto personnel reviewing usage. Contact us for a private, isolated evaluation environment if you need to test with real data.

1. Subscription and term

The Service is sold on a month-to-month basis. There is no minimum term. There are no annual contracts unless separately negotiated and signed.
You may cancel at any time by emailing brian@louieauto.com or via your account billing page. Cancellation takes effect at the end of the current billing month; we do not pro-rate refunds for partial months.
We may decline to renew your subscription with 30 days' notice. We will not terminate mid-month except for material breach (Section 6).

2. Fees and billing

Subscription fees are stated on the pricing page in U.S. dollars and are billed monthly in advance, per rooftop.
We may change subscription pricing with 60 days' notice; new pricing applies to your next renewal after the notice period.
Fees not paid within 15 days of due date may incur a 1.5% monthly late charge and may result in suspension of access.

3. Data ownership

Your data is yours Your dealership owns 100% of the data you put into the Service — inventory, deals, leads, customer records, lender activity, F&I records, communications, and reports. We claim no ownership over Customer data. We will export it to you in a standard machine-readable format on request, at any time, for any reason.

You grant us a limited license to use your data only to operate, maintain, and support the Service for you.
We do not sell your data, and we do not use your raw operational data to train AI models that benefit other customers. Aggregate, de-identified, anonymous usage statistics may be used to improve the Service.
On termination, we will delete your data per our Privacy Policy retention schedule unless you direct otherwise in writing.

4. Acceptable use

You agree not to:

Use the Service for any unlawful purpose or in violation of any applicable federal, state, or local law (including TCPA, CAN-SPAM, FCRA, ECOA, Truth in Lending, Red Flags Rule, FTC Safeguards Rule, and state lemon, dealer, and consumer-protection statutes).
Reverse-engineer, decompile, scrape, or attempt to extract source code, system prompts, or proprietary methods of the Service.
Resell, sublicense, or provide the Service as a service bureau to other dealerships you do not own.
Upload data containing malicious code, attempt to circumvent access controls, or interfere with other customers' use of the Service.
Use AI features to generate content you know to be false, deceptive, or misleading to consumers.

5. AI advice — Louie advises, dealer decides

Critical: who decides matters LouieAuto provides AI-generated recommendations on credit decisions, lender selection, deal structure, pricing, compliance posture, and customer engagement. These are advisory outputs only. Every decision to extend credit, submit a deal to a lender, advertise a vehicle, communicate with a customer, or take any other regulated action is made by your dealership's authorized human decision-maker — not by Louie and not by us. The dealership remains the regulated party of record for every such decision.

You are responsible for reviewing AI outputs before relying on them and for ensuring outputs comply with your obligations under franchise agreements, lender agreements, ECOA/Reg B, FCRA, FTC consumer-protection rules, and state law.
We make no representation that AI outputs are accurate, complete, current, or fit for any particular regulatory determination.
The compliance, lender-routing, fraud-detection, and stip-checking features are decision-support tools; they are not certifications of compliance, creditworthiness, or fraud absence.

6. Suspension and termination

You may terminate at any time per Section 1.
We may suspend or terminate your access on written notice for: (a) non-payment of fees, (b) violation of Section 4 (Acceptable Use) that you do not cure within 10 days of notice, (c) any use that creates legal risk to us or other customers, or (d) repeated or egregious violation that materially harms the Service.
Sections 3 (Data Ownership), 7 (Warranties), 8 (Liability), 9 (Indemnification), and 10 (Governing Law) survive termination.

7. Warranties and disclaimers

We warrant that the Service will perform materially as described in our public documentation. Except for the express warranty above, the Service is provided "as is" and "as available." We disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty arising from course of dealing or trade usage.

8. Limitation of liability

To the maximum extent permitted by law, our aggregate liability under these Terms in any 12-month period is limited to the fees you paid us during that period.
We are not liable for indirect, incidental, consequential, special, or punitive damages, or for lost profits, lost revenue, lost goodwill, or lost data.
We are not liable for any decision your dealership makes regarding extending credit, submitting deals to lenders, hiring or terminating personnel, advertising, or any other regulated action — even if Louie advised it. Per Section 5, the dealership is the decision-maker and bears decision-related risk.

9. Indemnification

You agree to defend, indemnify, and hold us harmless from claims, damages, and expenses arising from: (a) your violation of Section 4 (Acceptable Use); (b) your decisions in reliance on AI outputs (per Section 5); (c) consumer claims arising from communications you sent through the Service; and (d) your violation of any applicable law or regulation.

10. Governing law and disputes

These Terms are governed by the laws of the State of Illinois, United States, without regard to conflict-of-laws rules.
Either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property, confidential information, or security.

10a. Binding arbitration

Read this section — it affects how disputes are resolved Any dispute, claim, or controversy arising out of or relating to these Terms, the Service, or the relationship between the parties (except claims for injunctive relief per Section 10, and except intellectual-property claims) will be resolved by binding individual arbitration rather than in court.

Arbitration will be administered by JAMS under its Streamlined Arbitration Rules for disputes under $250,000, and under its Comprehensive Arbitration Rules for larger disputes. The arbitration will be conducted by a single arbitrator experienced in commercial software disputes.
The seat of arbitration is Chicago, Illinois. The arbitration will be conducted in English. Each party bears its own attorneys' fees; filing and arbitrator fees are allocated per the JAMS rules.
The arbitrator may award any relief a court could award under applicable law, except that the arbitrator may not award punitive or exemplary damages.
Class-action waiver. Disputes must be brought in each party's individual capacity and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate more than one party's claims or preside over any form of representative or class proceeding.
Opt-out. You may opt out of this arbitration clause within 30 days of first accepting these Terms by sending written notice to the contact in Section 13 with the subject line “Arbitration Opt-Out.” An opt-out does not affect the remainder of these Terms.
Judgment on the arbitrator's award may be entered in any court of competent jurisdiction. If this Section 10a is found unenforceable in whole or in part, the remainder of these Terms will continue in effect and unresolved disputes will be heard in the Illinois courts named in Section 10.

11. Confidentiality

Each party will protect the other's non-public information with the same care it uses for its own confidential information (and not less than reasonable care). Confidential information includes pricing, system prompts, business-process details, customer data, and dealer operating data. The duty of confidentiality survives termination for five years.

12. Changes to these Terms

We may update these Terms from time to time. For material changes, we will notify you by email to your billing contact and post the updated Terms here at least 30 days before they take effect. Continued use after the effective date constitutes acceptance.

13. Contact

For contract questions, billing matters, security concerns, or to give cancellation notice, contact:

LouieTech (doing business as LouieAuto)
Email: brian@louieauto.com
Illinois, United States
Illinois registered entity · Governing law: State of Illinois