Campaign templates. Ad Budget Optimizer wired to Google Ads + Meta. Competitive intel built in. Attribution from first impression to funded contract. Conquest targeting. Owners don't care about impressions — they care about which dollar produced the deal that funded yesterday. Louie ties every channel back to the salesperson who closed it.
These didn't come from a Google sales rep. They came from sitting next to in-house marketing managers trying to defend a $40K monthly spend to an owner who wants funded-deal math, not impression math. Louie was built to kill each one.
Google Ads dashboard says 1,840 clicks. Sales had 27 funded deals. Are any of those clicks in those deals? Nobody knows. Owner asks. You shrug.
Sales asks for a "no-payments-til-spring" promo. Agency quotes a week. By the time creative is live, the promo is half over. You missed the window.
You target "auto interest" + 25-55 + local. You spend on people who can't qualify. Subprime audience never sees the BHPH-friendly creative.
Customer clicked the Facebook ad in February, came in last week, salesperson "got" the deal. Marketing gets zero credit, salesperson takes 100%. Bonus pool wrong.
Everything below is built, in the demo, and runs against your ad accounts and DMS data the moment you connect. No per-channel fees, no "attribution add-on" SKU — your rooftop license covers every dollar tracked.
Joins ad click → form fill → BDC contact → showroom visit → funded deal into one chain. Per-channel, per-campaign, per-creative cost-per-funded-deal calculated nightly.
Brand-safe headlines, body copy, CTAs for Google, Facebook, Instagram, TikTok, YouTube. FTC + state compliance shoulder-checked. Variants in minutes, not days.
All 11+ channels reporting one number: cost per funded deal. Sortable, drill-down by campaign, by creative, by salesperson. Owner-ready report in two clicks.
Approved creative (image, video, copy) stored in one place, newest first, one click to download. Tagging/search-by-performance is on the roadmap, not live today.
Builds audiences by lender-stack-relevance, prior-credit-bucket signals (modeled), prior service spend, payoff-position equity. Not just "interested in cars + age + ZIP."
AI competitive read on nearby rooftops — pricing posture, inventory mix, and positioning, with counter-positioning copy suggestions. (Live ad-library scraping and pricing fact-check are on the roadmap, not live today.)
Every lead from every channel timestamped at: lead-in, BDC first-attempt, BDC connect, appointment set, showed, sold. Bottleneck visible per channel.
One line of first-party JavaScript on your own site captures VDP views, SRP searches, and form submits into the customer record — so "browsed the F-150 VDP 3× in 30 days" becomes a real signal. No third-party tracker, no recurring cost. Audience activation (push these segments to Social Signals) is next on the roadmap.
Below is exactly what a Monday spend review looks like inside Louie. Same workflow runs every week, every rooftop, every marketing manager.
Modeled on a single-rooftop store running 11 paid channels and ~$38K monthly spend.
11 channels reported overnight. Cost-per-funded-deal computed for each. Google Search led at $186 / funded, Facebook Subprime worst at $642 / funded.
Engine flags Facebook subprime audience underperforming (3-week trend). Recommends new creative angle and tighter ZIP targeting. Asks: launch test?
AI Ad Copy Generator produces 4 headline + body variants targeting credit-rebuild angle. You pick the strongest two; brand-safety + compliance shoulder-check passes.
You approve the winning two variants and launch them to Facebook directly. No agency turnaround, no ticket queue.
Google Search produced 14 funded deals last week vs 9 the prior week. Drill-down shows F-150 inventory pages driving the lift. Recommendation: increase F-150 SEM budget +15%.
AI competitive scan flags a nearby rooftop's pricing shift on comparable inventory. Counter-positioning copy suggested for this week's creative.
One-page weekly summary auto-generated: spend by channel, cost-per-funded by channel, top creative of the week, recommended changes. Sent to owner inbox.
Monday review used to take 4 hours of spreadsheet wrestling. Now you're at the next thing on the list by 11.
Same rooftop. Same channels. Same agency, if you keep one. The difference is whether your spend reports tie to funded deals or float in a separate universe.
| Task | Old way (GA4 + agency report + spreadsheet) | Louie way |
|---|---|---|
| Channel ROI | Impressions, clicks, maybe form fills | Cost per funded deal, live per channel |
| Ad copy production | Agency brief → 5-day turnaround | AI variants in minutes; you approve and launch |
| Audience targeting | Interest + age + ZIP | Lender-stack-aware, credit-bucket-modeled, equity-position-aware |
| Attribution | Salesperson last-touch wins all credit | Full chain reported; marketing first-touch surfaced |
| BDC handoff | Lead goes into the void | Time-stamped at every step; bottleneck visible per channel |
We claim: the simulation engine models a 31% reduction in cost-per-funded-deal and 96% attribution coverage from first impression to signed contract when ad platform + DMS data are both connected. Derived from 800K+ AI deal simulations + multi-touch attribution modeling. Full methodology at /money.
We don't claim: every rooftop will see identical numbers. Channel mix, brand strength, agency relationship, audience-data quality, and prior tracking discipline vary. The mechanism is mechanical: tying ad clicks to funded contracts (not to clicks) reveals which spend produced revenue and which spend produced noise. The size of the lift depends on your starting baseline.
$24,995 one-time license per rooftop. Every channel, every campaign, every funded-deal attribution included. No per-channel fees. No "attribution add-on" SKU. You own the platform.