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"Paying for your own data is dumb." — we fixed it.
BUILT FROM THE FLOOR · 30 YEARS · ONE PRICE

Your dealership.
Your data.
Software You Own.

One login. Every module your store runs on — deal desk, lender routing, BDC, F&I coaching, inventory, compliance. AI built in from day one, not bolted on later.
Buy it once. Own it forever. You own your data and choose your AI provider. No subscription, ever.

View pricing → Compare vs. Tekion, CDK, Reynolds & more →
✓ 60-day money-back guarantee $9,995 one-time — no subscriptions, ever No credit card · No login required · Live demo, 5 min
CFPB Workflows Built-In OFAC Screened
BHPH operator? Dedicated 20-module BHPH suite →
Good Morning, GM
Routing Engine · Live
86/100
Dealership Health Score
Urgent
17 stips expiring today — act by 5pm
Momentum
First-look approval at 84% — up 3pp
Watch
34 units 60+ days — pricing review needed
Top Lender Today
Westlake → 91% approval odds
ROUTE NOW
Outcome-learning · Sub-second Live
3.7M+
AI Calibration Sims (SYNTHETIC)
Calibrated · CFPB + Experian + ACS · national statistics
84%
Funded Rate
↑ +14pp vs industry avg (70%)
91/100
AI Lender Match Score
★ Top 5% routing accuracy
2.6M+
Patterns Learned
↑ +840K this quarter
Metric glossary: Funded Rate = deals funded ÷ submitted (all lenders). First-look accuracy = funded on first lender submitted. 91.4% first-look modeled across 1,167 simulation-modeled deals. Industry baselines: NADA 2024.
18 Months · Simulation-Validated
Built on structured simulation — not vaporware. Here's exactly how.
3.7M+ synthetic deal profiles (CFPB + ACS demographics) run through the routing engine since Nov 2024 (live count shown in the metric cards above, rounded here). Overlaid on 285K actual funded outcomes from public enforcement data. Every metric above is sourced — not marketing copy. Read the full methodology →
The Moat

Every night, the brain rewires.

1,167 simulation-modeled deals routed. Each modeled funded outcome reweights every lender's odds for the next deal. Yesterday's wins surface tomorrow's match — before the customer sits down.

91.4%
First-look accuracy
1,167
Deals routed
2am
Nightly reweight
Recalculating · live demo · simulation-modeled
Lender Weights · Last 24h 02:14:38
WESTLAKE
+0.4
91.4%
CAPITAL ONE
+0.1
86.7%
ALLY
+0.0
82.3%
SANTANDER
+0.0
73.8%
CHASE
+0.0
68.5%
The 9 Loops · Nightly

Nine loops that calibrate themselves while you sleep.

Every outcome you book feeds back into the engine. No human retrains it — each loop re-weights on real results, nightly. Scroll to walk the loops →

Loop 01
Lender Routing
Funded vs. declined outcomes re-rank all 42 lenders, so tomorrow's first-look goes to whoever actually funds this profile.
Reweight · 2:00 AM CT
Loop 02
BDC Show Rate
Appointments that actually show retune lead scoring and follow-up cadence — the queue reorders around who really walks in.
Reweight · 3:30 AM CT
Loop 03
Reserve Accuracy
Booked vs. expected reserve sharpens the F&I projection on the next deal — the desk's numbers tighten every night.
Calibrate · 5:00 AM CT
Loop 04
Market Pricing
Sold prices vs. live market recalibrate appraisal targets so the lot prices to what's actually moving in your ZIPs.
Calibrate · Thursdays
Loop 05
Acquisition Gross
Auction buys vs. realized retail gross tune the weekly buy list — the engine learns which cars print money at your store.
Calibrate · Wednesdays
Loop 06
BHPH Charge-Off
Actual default outcomes re-weight in-house underwriting bands by PTI, so risk gets priced on your portfolio, not theory.
Calibrate · Sundays
Loop 07
Video Messaging
Open and reply rates score which talk tracks convert — winning scripts surface, dead ones retire, automatically.
Score · 5:15 AM CT
Loop 08
Lead Conversion
Closed deals by source re-rank follow-up priority — spend lands on the channels that actually deliver sold units.
Reweight · Nightly
Loop 09
Charge-Off Prediction
Portfolio performance updates the risk forecast, flagging which open contracts are drifting before they go bad.
Forecast · Weekly
$170,005
Saved vs CDK in 3 years
50 units/mo franchise · CDK subscription eliminated + gross uplift. Methodology →
2.4 mo
Average payback period
$9,995
One-time. Perpetual ownership.
See your store's numbers →
Works with your DMS →
✅ CDK Global ✅ Reynolds & Reynolds ✅ DealerSocket ✅ Tekion ✅ DealerBuilt + 10 more
Full integration list →
Live Preview

See the platform in action.

Five core workflows. Real data. This is what your team sees on day one.

auto-advancing
app.louieauto.com
Live App
Outcome-Learning Lender Routing Model updated 2h ago
Switch tiers → see routing change:
Deal: 2020 Equinox · $19,800 · 598 FICO · C-tier
Louie analyzed 847 comparable deals. Top 3 routes ranked by approval probability:
Lender Approval Odds Rate Reserve Notes
Routing Intelligence
Run a Deal Through It →

No login required. See all 220 modules — all included in your license.

Personalize your view

Pick your seat. We built yours.

Every position in the dealership — from the desk to the drive. Tap your role and see exactly what LouieAuto does for you.

Most common starting points
All roles
ROI Calculator

See what Louie does for your store

Move the sliders. The numbers update live. Then compare to your $9,995 investment.

50
10300+
$2,400
$500$6,000
80
10500
$1,200
$0$4,000
Estimated Annual Lift
PVR improvement ($312/deal avg)
$187,200
Floor plan savings (aged unit reduction)
$21,840
Approval rate lift (15pp avg → more funded deals)
$90,000
Total Annual Impact
$299,040
Payback: under 12 days at $9,995
Based on simulation-modeled data. Individual results vary.
Built In — Not Bolted On

29 AI agents. Every department covered.

Every role gets a copilot. Tech support is already inside. No hotline, no ticket queue, no vendor to call.

8 featured below · see all 29 agents →

Morning Briefing AI
RUNS EVERY MORNING · AUTO

Analyzes your store overnight. Surfaces urgents, momentum, and opportunities before the first customer walks in. Stip deadlines, aging inventory alerts, approval rate changes — all scored and ranked. No typing.

Brain Command Center
NATURAL LANGUAGE · LIVE DATA

Ask anything about your store. "Which lender should I hit first on a 572 FICO with a repo?" "What's slowing my stip clearance?" Gets into your actual data — not a generic chatbot. Coaching layer: Claude (Anthropic's API), configured with 30 years of dealer context. Lender reasoning: 3.7M+ AI-generated deal simulations, no generic AI.

BDC Copilot
52-SEC RESPONSE · AUTO ROUTE

Routes every inbound lead in under a minute. Generates talk tracks specific to each customer's profile and vehicle interest. Fires objection responses, appointment confirmations, and unsold follow-up — automatically.

F&I Coaching AI
REAL-TIME · PER MANAGER

Watches penetration by manager and by product. If your F&I manager is 20 points below on VSC, Louie tells them why — specific to their deal mix, not generic advice. Stip countdown, menu coaching, compliance flag — all live.

Onboarding AI
8 QUESTIONS · 90-DAY ROADMAP

Answer 8 questions about your store — size, DMS, pain points, priorities. The AI builds a custom 90-day module activation sequence matched to your dealership. No implementation consultant, no kickoff call required.

Built-In Tech Support
ALWAYS ON · EVERY SCREEN

Ask Louie how to configure a lender rule. Ask why a deal got declined. Ask what a stip means. The AI knows the platform, knows your data, and answers on the spot. No ticket. No wait. No $400/hr consultant.

Role-Based Tour Guides
GM · F&I · SALES · BDC

One click starts a guided tour for any role — GM, F&I, Sales, BDC. The AI walks your team through their specific modules with simulation data at each stop. Training that actually matches their job. Not a YouTube video.

Lender Intelligence AI
42 LENDERS · SELF-LEARNING

Routes every deal to the right lender before you submit. Re-weights nightly from actual funded outcomes — not a static tier table. Trained on 3.7M+ AI-generated deal simulations. Starts smart on day one, gets smarter every deal.

No support contract. No training fee. No consultant.
Every agent above is included in your license — yours for life. The AI that runs your store is the same one that teaches your team to use it.
See the agents live →
Runs on YOUR Brain, Not Ours

Your deal outcomes.
Your AI. Your server.

Most AI tools are thin wrappers — you pay $500/mo so they can call someone else's model on your behalf, with no memory of your store. Louie ships with its own learning brain: it learns from every deal you close and runs 9 self-calibrating feedback loops nightly, locally, with no monthly fee. Conversational AI uses your choice of provider — zero-retention Claude by default, or fully-offline Ollama.

  • Lender routing recalibrates nightly — every funded and declined deal updates which lenders get your business. 285,000-row outcome database, zero API calls.
  • Lead scoring updates from real conversion data — which sources actually close deals (not just show up) automatically recalibrate your hot list every morning.
  • BDC show rates feed back into lead quality — booked but didn't show? That lead source gets downweighted. Showed and bought? It moves up. Happens automatically.
  • BHPH underwriting learns your charge-off patterns — actual defaults by PTI band, tracked and surfaced back to every new underwriting decision. No guessing on risk.
  • Reserve accuracy tracks against actual funded deals — every reserve recommendation matched back to what the deal actually earned. Model self-corrects by lender.
  • Video follow-up effectiveness by template — which video scripts actually set appointments gets tracked and surfaced to your BDC team automatically.
  • Acquisition gross calibration recalibrates your buy list — actual trade gross from every deal feeds back into your max-offer ceilings by make/model. You stop overpaying at auction without thinking about it.
  • Market pricing accuracy closes the loop on internet pricing — actual sale prices measured against your recommended prices, by make and model, so the platform self-corrects when the market moves.
  • Your database stays on your server — not SaaS, no recurring license cost. You choose your AI provider — zero-retention Claude or fully-offline Ollama. You bought it. It's yours.
Built by a car guy, not a tech company. Every screen was held to one standard: if a lot attendant opens it on day one and doesn't know where they are, we built it wrong. No training day. No IT call. No manual.
See how the moat grows over time →
285K
Lender outcome rows
Zero API calls for routing
20
Nightly cron jobs
Autonomous, no triggers
220
Modules built-in
All in your license
Local
Simulations run locally
zero API cost for training runs
$0
Monthly fee
One price. Forever.
600
Dedicated API routes
Node.js · Express · no build tools
Compliance & Credibility
SOC 2 Type I
In progress · Q3 2026
FTC Safeguards Rule
Control matrix documented
OFAC + CFPB Audit Trail
Every deal screened & logged
60-Day Money-Back
Refund clean · no questions
What Louie Actually Does for Your Store

The Numbers. No Fluff.

Built on 3.7M+ deal scenarios calibrated against national statistics. Every number below has a methodology footnote.

Lead Response
41 min
52 sec
No new hires. No new software budget. Just flip it on.
Stip Turnaround
47 min
9 min
AI prep catches missing docs before the lender does.
F&I First-Look Approval
68%
83%
Right lender, right tier, right rate — first time.
PVR Impact
+$85
+$312
Per vehicle retail. Right lender, right structure, first time.
Buy List Precision
Passed 8 wrong units. Bought 5 right ones. Net: +$11,400 gross that month. AI reads your local market, not national comps.
Service-to-Sales Pipeline
Equity alerts fire the moment a car hits the drive. Advisor delivers the talk track. Average stores add +$12,400/mo gross from lanes they already own.
GM Morning Brief
7am. One page. No calls needed. Yesterday's deals, today's pipeline, who needs coaching. Modeled to save GMs 60–90 min/day in check-ins.
Reserve Optimizer
Knows each lender's buydown capacity to the decimal. Maximizes reserve without flipping the deal. Dealers average +$180–$420 per funded unit.
BDC Automation
AI replies in 52 seconds, qualifies, books the appointment. BDC reps focus on warm leads only. Modeled at 2–3x appointment set rate in 30 days.
Compliance on Autopilot
CFPB, TRID, Dodd-Frank checked every deal before the contract prints. One avoided charge-back pays for Louie 3 times over.
Market Watch — Know Before They Price
Radius-based competitor monitoring, live price gap alerts, and AI-generated beat-them strategy for every unit on your lot. Know when you're overpriced — before a deal walks.
5 simulated dealerships · Nov 2024–May 2026  ·  industry-leading first-look routing accuracy  ·  $180K–$274K avg annual gross lift per store
AI Self-Grading — Unique to LouieAuto
43,938
Scenarios Scored
76/100
Avg AI Score
31
Roles Tested
See the full simulation results →
1,167+
AI-Routed Finance Deals
in simulation · calibrated to national statistics
91.4%
First-Look Routing Accuracy
deal funded on 1st lender submitted · 1,167-deal sample
industry baseline: ~70%
$180K–$274K
Avg Annual Gross Lift
vs. $0 in year 1 without a system
14 days
Avg Time to Live
vs. 6–12 wks for DMS migrations
60-day
Money-Back Guarantee
No Subscriptions
No Monthly Fees
Perpetual Ownership
No Contracts
One-Time Price
AI-Native
Transparent Roadmap
Built by Car Guys
No Subscriptions
No Monthly Fees
Perpetual Ownership
No Contracts
One-Time Price
AI-Native
Transparent Roadmap
Built by Car Guys
Gold Standard · All 15 Roles

Every department. One brain.

From the porter on the lot to the dealer principal in the corner office — every role gets purpose-built tools, and every action they take feeds the closed-loop brain. The same intelligence layer learns supplier reliability, campaign ROI, porter throughput, lender approval, F&I word tracks, and BDC response cadence. Nightly reweight at 2:15 AM Central.

Owner / Principal
P&L roll-up, succession, equity
General Manager
7am brief, KPI ladder, floor desk
Sales Manager
Desk, T.O., coaching, forecast
Salesperson
Walk-up, deal jacket, follow-up
F&I Manager
Menu, TILA, lender routing
BDC / Internet
52s response, sequences, scoring
Service Manager
Equity, advisor coaching, MPI
Technician
RO board, voice MPI, flag hours
Parts Manager
Live supplier PO, auto-replenish
Lot Attendant
Offline-first tablet, recon, moves
Accounting
GL, deal log, AP, bank rec
HR / Payroll
Federal+state, W-2, comp
Marketing
Email builder, ROI, attribution
Delivery Coordinator
Pre-delivery checklist, funding, CSI
Detail Technician
Detail queue, photos, recon approval
Warranty Admin
Claims, registration, audit, disputes
Service Advisor
RO board, CSI, equity pop
Title Clerk
Stage pipeline, DMV checklist
Closed-Loop Brain · Live

Every action your team takes makes Louie smarter overnight.

Supplier deliveries, email opens, lot moves, deal funding, lender approvals — all flow into a single rewards table. Nightly Bayesian reweight at 2:15 AM Central. Next-day routing and recommendations use the updated weights. No black box, no cloud round-trip — your data, your brain.

Brain signals captured
Ranked subjects
parts · email · lot
Modules learning
2:15 AM CT
Nightly reweight
See every dealer type → Open the role hub →
Ownership, Not Subscriptions

Software You Own.
Forever.

$9,995 per rooftop. Yours forever. Group discounts for 2+ locations — save up to 30%. No subscription, no monthly fees, no vendor lock-in. See full pricing details →

SINGLE ROOFTOP
$9,995
Per rooftop · One time · No monthly fees. Ever.
All 220 modules included in your license
3 users included · $500/additional seat
Claude AI coaching
Your database stays on your store's server
Direct support from builder
60-day money-back guarantee
FINANCING
Pay over 12 months at 0% interest
  • 12-month: $833/month
  • Same $9,995 total. No APR. No credit check.
  • For smaller dealers getting started — own it before you finish paying for it.
Learn about financing options
Checkout
$9,995
One time. All 220 modules. Yours forever.
⚡ We respond within 4 hours 🔒 No spam. Ever.
Fill in your store details — this opens Stripe checkout for a single-rooftop license. Multiple stores? See group pricing →
* Required fields — staff count, dealership type, DMS, and pain point are optional
+ Help us route your deal (optional, 10 sec)
Total due today$9,995 one-time · 3 users included
Replies same day · You're talking to the guy who built it
90-day onboarding support
Works with your existing DMS
Your data stays on your server
No IT team required
See pricing →

Got buyer questions? The full diligence FAQ covers pricing, integration, support, compliance, exit options.

See the diligence FAQ →

Stop renting your brain.
Own it.

Every month you pay for software is a month
someone else profits from your store's data.

B
Built by a 30-year dealer.
Real dealer math, not vendor theory. Read the story →
The founder rule

Do it the right way.
One deal is not worth your name.

Brain runs on your hardware. Math is published. Refund clean in 60 days. Routing logs every decision. Founder story →

30 YEARS ON THE FLOOR — HERE'S WHAT WE LEARNED
$9,995 — own it forever
No monthly fees. Ever.
Take the Floor →
Email Brian