Pricing
Pricing that belongs
on a dealer's desk.
Public. Transparent. No surprises. What we charge today is what we charge at renewal.
Tier 01
Lot Starter
Independent dealers and single-point stores. Full platform access on Day 1.
$597/mo
Month-to-month · cancel any time
- ✓ 24 live modules — production data
- ✓ AI Deal Structuring & Lender Routing
- ✓ Morning Briefing — daily AI digest
- ✓ CRM + BDC (6 intake channels)
- ✓ Stip Checker + Fraud Intelligence
- ✓ Inventory Intelligence
- ✓ Fresh Start / Bankruptcy Data Center pipeline
- ✓ AI Vision Trade Appraisal
- ✓ 47 modules unlock on DMS connect
- — Slack support channel
- — Named CSM
- — Multi-rooftop dashboard
Support: Email + AI assistant
Tier 02
Pro Dealer
Single-point franchise stores running a full F&I and BDC operation.
$1,197/mo
Month-to-month · cancel any time
- ✓ Everything in Lot Starter
- ✓ Priority support queue
- ✓ Deal Coach — 30-yr floor voice
- ✓ Contract Funding Dashboard
- ✓ Commissions & Goal Tracker
- ✓ Auction Run Analyzer
- ✓ Floor Plan Manager
- ✓ BDC Command Center
- ✓ Ad Generator + Marketing Studio
- ✓ 47 modules unlock on DMS connect
- — Slack channel
- — Named CSM
Support: Email + priority queue
Most Popular
Tier 03
Power Dealer
The full platform. Built for the store that wants to run like a top-20 group.
$1,997/mo
Month-to-month · cancel any time
Schedule a call →
- ✓ Everything in Pro Dealer
- ✓ Named Customer Success Manager
- ✓ Dedicated Slack channel
- ✓ 4-hour P1 SLA
- ✓ AI Sovereignty — bring your own API key
- ✓ Voice BDC + AI call coaching
- ✓ Competitive Intelligence Hub
- ✓ Stair-Step Pace Coach
- ✓ Equity Mining
- ◷ White-label brain (Q3 2026)
- ✓ 47 modules unlock on DMS connect
- ✓ Data sovereignty guarantee
Support: Email · Slack · AI · 4-hr P1 SLA
Tier 04
Dealer Group
Multi-rooftop groups. Up to 4 stores under a single unified license.
$3,997/mo
12-month minimum · up to 4 rooftops
Schedule a call →
- ✓ Everything in Power Dealer
- ✓ Named CSM + Solutions Engineer
- ✓ Direct phone + Slack + email
- ✓ 60-min P0 / 4-hr P1 SLA
- ✓ Group-level dashboard & roll-up
- ✓ White-label + MSP admin console
- ✓ Multi-rooftop lender routing
- ✓ Group stair-step intelligence
- ✓ Custom onboarding & training
- ✓ Priority roadmap access
- ✓ 47 modules unlock on DMS connect
- ✓ Enterprise SLA agreement
Support: Phone · Slack · Email · 60-min P0
Annual costs: Lot Starter $7.2K · Pro Dealer $14.4K · Power Dealer $24K · Dealer Group $48K
|
CDK charges $750K+ for a 4-store group.
See the comparison →
Managed services / Presidio model: channel partner program →
· 4+ rooftops: contact us for custom pricing
Full Comparison
What's included at
each tier.
| Feature | Lot Starter $597/mo |
Pro Dealer $1,197/mo |
Power Dealer $1,997/mo |
Dealer Group $3,997/mo |
|---|---|---|---|---|
| Core AI | ||||
| Morning Briefing (AI daily digest) | ✓ | ✓ | ✓ | ✓ |
| AI Deal Structuring (4 scenarios) | ✓ | ✓ | ✓ | ✓ |
| Deal Coach — 30-yr floor voice | — | ✓ | ✓ | ✓ |
| AI Vision Trade Appraisal | ✓ | ✓ | ✓ | ✓ |
| Competitive Intelligence Hub | — | — | ✓ | ✓ |
| F&I & Lender | ||||
| Lender Routing (42 lenders) | ✓ | ✓ | ✓ | ✓ |
| Closed-loop routing re-weighting | ✓ | ✓ | ✓ | ✓ |
| Stip Checker + Fraud Intelligence | ✓ | ✓ | ✓ | ✓ |
| Contract Funding Dashboard | — | ✓ | ✓ | ✓ |
| CRM & BDC | ||||
| CRM + Pipeline (6 intake channels) | ✓ | ✓ | ✓ | ✓ |
| BDC Command Center | — | ✓ | ✓ | ✓ |
| Voice BDC + AI Call Coaching | — | — | ✓ | ✓ |
| Fresh Start / Bankruptcy Data Center pipeline | ✓ | ✓ | ✓ | ✓ |
| Inventory & Operations | ||||
| Inventory Intelligence | ✓ | ✓ | ✓ | ✓ |
| Auction Run Analyzer | — | ✓ | ✓ | ✓ |
| Stair-Step Pace Coach | — | — | ✓ | ✓ |
| Group-level roll-up dashboard | — | — | — | ✓ |
| Security & Data | ||||
| AES-256-GCM encryption at rest | ✓ | ✓ | ✓ | ✓ |
| AI Sovereignty (bring your own key) | — | — | ✓ | ✓ |
| FTC Safeguards Rule compliant | ✓ | ✓ | ✓ | ✓ |
| White-label + MSP admin console | — | — | — | ✓ |
| Support | ||||
| Email + AI assistant | ✓ | ✓ | ✓ | ✓ |
| Dedicated Slack channel | — | — | ✓ | ✓ |
| Named Customer Success Manager | — | — | ✓ | ✓ |
| Solutions Engineer | — | — | — | ✓ |
| P1 SLA (4-hr restore) | — | — | ✓ | ✓ |
| P0 SLA (60-min containment) | — | — | — | ✓ |
| Contract term | Month-to-month | Month-to-month | Month-to-month | 12-mo min |
All tiers include the 24 modules live on production data today. 47 additional modules activate when you connect your DMS. Module list and live status at /status.
From the pilot group
What dealers say
after the first 90 days.
All quotes are from the founder's pilot dealer group. Labeled honestly. Full methodology at /proof →
↑ $16,800 saved year one
"We were paying $2,300/mo for a CRM, $800 for an inventory tool, and $1,500 for a marketing platform. Louie replaced all three. We're at $1,997/mo, all-in. That's $16,800 back in our pocket the first year. And the product is actually better."
Marcus D.
General Sales Manager · 3-rooftop franchise group · Midwest
Pilot group · not a paying customer
↑ $47K wholesale write-down recovered
"We had 11 units aged past 90 days that we were about to wholesale at a loss. Louie flagged them at 62 days with specific price-drop recommendations. We retailed 8 of those units. Recovered roughly $47K in write-down we would have taken on the chin."
Carla T.
Used Car Director · Independent BHPH dealer · Southeast
Pilot group · not a paying customer
↑ F&I penetration +11 pts
"Our F&I penetration was stuck at 54% for two years. After Louie started routing deals by lender match and surfacing the F&I objection patterns, we hit 65% in Q3. First time we hit our back gross target in two years. Wasn't even close before."
Danny V.
F&I Director · Franchise store · Illinois
Pilot group · not a paying customer
The anonymous testimonial from the pilot group GM — "PVR on lender-routed deals went up $280 that quarter. That's when we knew it was real."
See the full methodology and attribution framework at /proof. Data room available same business day under NDA.
See the full methodology and attribution framework at /proof. Data room available same business day under NDA.
Straight Answers
Frequently
asked questions.
Is there a contract or lock-in?
Lot Starter, Pro Dealer, and Power Dealer are month-to-month. Cancel any time, no penalty, no questions asked. Dealer Group requires a 12-month minimum — the only tier with a term commitment. No multi-year lock-in exists at any level. We don't do 3-year contracts.
What DMS do I need?
LouieAuto works as a bolt-on to whatever you already run — CDK, Reynolds & Reynolds, VinSolutions, DealerSocket, or any other DMS. You don't have to switch anything. 24 modules are live on production data today with no DMS integration required. A further 47 modules unlock when you connect your DMS directly, which we walk you through during onboarding. Full module and DMS status at /status.
How many modules are included?
All tiers include all 24 modules that are live on production data today — no modules are locked behind higher tiers except where noted in the comparison table above. The 47 additional modules that activate on DMS connect are also included at all tiers; they just need the DMS connection to pull live data. The full list with live/development status is at /status and /modules.
Can I use my own AI API key?
Yes — Power Dealer and Dealer Group tiers include the AI Sovereignty module. Bring your own Anthropic, OpenAI, Azure OpenAI, or Google Cloud API key and Louie routes AI calls through your account. Alternatively, run on local Ollama at zero API cost. Your dealer data never touches a shared model or shared API endpoint. No other dealership platform can make that claim credibly.
Is my data safe? Where does it live?
Customer and deal data is encrypted AES-256-GCM at rest and in transit. It lives on your dedicated server — not in a shared cloud database, not in a browser, never sent to third parties. Your data is never used to train public AI models. FTC Safeguards Rule and Red Flags Rule compliant. SOC 2 Type II certification is in progress — targeted Q3 2026. Full security posture at /security.
How long does setup take?
Most stores are live with the core platform in 2 weeks. Full onboarding — including DMS connection, lender matrix configuration, and staff training — is 30 days. We do the setup with you. Power Dealer and Dealer Group accounts get a dedicated onboarding session with a named CSM. No professional services fees for standard onboarding at any tier.
Can I upgrade or downgrade my tier?
Yes, any time, with no penalty. Upgrades take effect immediately (prorated billing). Downgrades take effect at the next billing cycle. Dealer Group accounts on a 12-month term can upgrade mid-term; downgrade requests are handled at renewal.
What happens to my data if I cancel?
Export everything before you leave — one click, zero fees, full data portability. After cancellation we retain your data for 30 days in case you change your mind, then delete it permanently per our retention policy. We will never hold your data hostage.
I'm an IT partner or managed services provider — is there a different track?
Yes. The Dealer Group tier includes the white-label engine and MSP admin console, which lets you manage multiple dealer clients from one centralized dashboard. We also have a formal channel partner program with deal registration, margin, and co-sell support. See /partners or email partners@louieauto.com.
I'm looking at this from an acquisition / M&A perspective. Where do I go?
Ready?
No login. No form.
Take the floor right now.
24-hour demo session. See the real product on real data. No sales call required.
Questions? brian@louieauto.com