Perpetual License · Self-Hostable · Your Data
Most DMS vendors charge $3,000–$5,000/month to store and surface your deals, your customers, your lender history. That data is yours. LouieAuto is one price, paid once.
Louie's internal brain runs entirely on your hardware — lender routing, deal scoring, inventory analysis, and all 29 agents operate locally without touching an external API. The API is only used when you open a chat conversation or ask a complex question. That keeps typical costs at $15–$60/month per store at normal volume — far lower than a full AI stack — billed directly by Anthropic to you with no markup. Run it fully offline on Ollama for $0. You pick the provider and you see every dollar. Nothing routed through us.
$19,995 per rooftop, one-time. 900+ capabilities in your license from day one. Up to 100 users included — no per-seat fees (up to 100 users). Setup agents walk you through server configuration and data migration — no IT department needed, no $25K implementation fee. Installs on your own computer — Windows or Mac. Upgrade to a dedicated server or Google Drive for more customer storage. You own your data and choose your AI provider.
Group pricing: 2–4 rooftops: $17,995 (10% off), 5–9: $15,995 (20% off), 10+: $13,995 (30% off) — see /buy for details.
Competitors keep no memory of your store. Louie's local learning brain — 3.7M+ deal simulations, 42-lender routing matrix, 9 nightly self-calibrating loops — comes with your license and remembers your deals. Conversational AI uses your choice of provider — zero-retention Claude by default, or fully-offline Ollama. You own it.
All 900+ capabilities. Every role dashboard. Every AI agent. Windows + Mac installer. Your data stays on your hardware. No monthly fees. No subscriptions. No vendor holding your data hostage.
Edit any number. The comparison updates live.
The more stores, the more you save. Exact price. No "contact us for a quote" on any tier.
Split it into a 12-month, 0% interest plan — no financing fees. Same total: $19,995.
The price you see is the price you pay. Here's exactly what's in and what's out.
legacy DMS vendors charge you $3,000–$5,000 a month to access data that already belongs to you — your deals, your customers, your lender history. They didn't create it. You did. And if you ever try to leave, they make it expensive and slow. That's not software. That's a hostage situation.
LouieAuto is $19,995 once. Run it on our infrastructure or move it to your own servers — either way, the data is yours and the software is yours. No monthly toll. No lock-in clause. No exit fee. And when you want to expand, the setup agents walk your IT team through the migration, step by step, with no consultants required.
New modules ship as they're built. They go into your license at no extra cost — the same way any dealer would expect it from a partner, not a vendor.
Don't want your dealer data on a shared cloud? Run LouieAuto on your own hardware — a $40/month VPS, your own rack, or your existing server room. It's a standard Node.js app. The license covers cloud or self-hosted, no distinction.
LouieAuto's setup agents walk you through the entire process — end to end — in plain language.
At a single rooftop doing 80 units/month
legacy DMS quotes you a monthly number. Here's what the actual invoice looks like at a typical single-point dealership.
1 rooftop, Up to 100 users included ($500 one-time each additional)
1 rooftop, 5 users
$230,005 – $470,005 (95%+ less)
| Feature | LouieAuto | Cox / legacy CRM software |
|---|---|---|
| One-Time Cost | $19,995 | $0 (subscription only) |
| Monthly Cost (Year 1+) | $0 | $2,000–4,000 |
| Per-Transaction Fees | None | $0.50–$5.00 per deal |
| Per-Module Upsells | None (all 900+ included) | $500–$2,000 per module |
| Per-User Seats | Up to 100 users included — $500 one-time each additional | $200–$500 per additional user |
| API Access | Unlimited | Extra $200–$500/month |
| Mobile-Responsive Access | Included | $100–$300/month |
| Integrations | All included | $300–$1,500 each, 20+ fees |
| Contract Term | None (perpetual license) | 2–3 year minimum lock-in |
| Exit Cost | Zero | Early termination: $50K–$200K |
No hidden tiers. No per-module upsells. Everything that ships is already paid for.
By dealership size — based on actual pilot group results
Based on 18 months of simulation deployment data · Individual results vary
ROI estimates are modeled projections. AI simulation engine projected $312 PVR lift and 91.4% first-look approval across 1,167+ modeled deals. Projections apply these rates to NADA national dealer volume benchmarks. Individual results will vary.
Here's exactly how $180K annual gross lift was calculated for a real pilot dealer — what moved, by how much, and why.
Individual results vary. The metrics above (first-look rate, stip time, PVR lift) are simulation-modeled, baselined to NADA 2024 averages and the founder's own group — not external-customer data. The $180K annual figure is a modeled projection applying those rates to this dealer's volume. Want to see the math for your store? Email Brian →
Yes — all three, fully. CDK is the most common among our pilot dealers and the connection takes under 30 minutes on day one. Louie reads your DMS data export directly (inventory, deals, customer records, accounting) with no vendor agreement required and no writes back to your DMS. Reynolds & Reynolds/ERA-Ignite and VinSolutions CRM + DMS are also fully integrated. Running a different DMS? See the full compatibility list →
That's the whole point of the on-device brain. LouieAuto ships with a local AI engine (Ollama) that runs on the same hardware as the platform. The routing engine, F&I sequencer, deal-desk math, BDC chat triage, RO classification, morning brief generation — every decision-grade AI call — runs locally with zero per-call cost.
The only thing that ever touches an outside API is optional long-form generation (training drafts, customer-facing email copy, voice transcription) — and that's per-rooftop configurable. Typical dealer spends under $50/month on cloud AI total. Flip the config flag to fully on-device and you spend $0. Compare to cloud DMS providers (~$72K/yr base) or legacy CRM software (per-message billing) — they route every interaction through their cloud because your usage IS their revenue. Ours is the opposite: your hardware does the work, your cost is the one-time license.
Cox funds $50M+ sales overhead, $30M+ platform hosting, $15M+ legacy support, and 40%+ margins. LouieAuto is built by a 30-year floor operator who owns the IP. Zero corporate overhead. Zero sales commissions. You pay product cost only, not corporate infrastructure. That's the difference between software you own vs. software that owns you.
Yes. You purchase a perpetual license. Once paid, it's yours for the lifetime of your dealership — no renewal fees, no monthly subscriptions, no expiration date. The license is tied to your rooftop and does not transfer dealer-to-dealer. The software runs on your own hardware and your database stays on your server.
No. Your license cost is $19,995 — one time, that's it. Up to 100 users are included — no per-seat fees (up to 100 users). No subscriptions, no add-ons, no price changes. Ever. What you buy is what you own.
Acquisition guarantee: If LouieAuto is ever acquired, your perpetual license price is contractually grandfathered — in writing, before any deal closes. Acquirers know this going in. Your $19,995 is your $19,995 forever.
$19,995 includes Up to 100 users — no per-seat fees (up to 100 users). Add your whole team: your salespeople, your BDC reps, your F&I managers, your GM. Nobody waits for a license.
The license stays with the rooftop through normal ownership changes — if the store sells, the software stays with the store. Dealer-to-dealer resale of the license separately from the store is not permitted. Email brian@louieauto.com with any questions about ownership transitions.
Yes. Your $19,995 includes full onboarding — email brian@louieauto.com to schedule and we'll walk you through setup, data import, and a 90-minute team training. Ongoing email support and documentation included. For complex multi-location rollouts, optional white-glove deep-dive sessions are available at $1K–$3K. Compare that to Cox's mandatory $10K–$50K onboarding fee baked into every contract.
Yes — that's the default. LouieAuto installs directly on your own computer (Windows or Mac) and runs locally. No monthly hosting fees, no data leaving your building. Need more storage for customer records or deal history? You can upgrade to a dedicated server (any Linux VPS, AWS, DigitalOcean, Azure) or connect Google Drive for extended storage. The setup agents walk you through whichever path you choose. Most dealers are live within a day.
Setup agents are AI-guided walkthroughs built into the LouieAuto onboarding flow. They handle: (1) server configuration — walking your IT team or tech-savvy manager through the exact steps to provision a server, install dependencies, and get the app running; (2) data migration — pulling your existing deal history, customer records, and inventory from your DMS or CSV exports and loading it into LouieAuto's database; and (3) lender routing initialization — connecting your historical deal outcomes so Louie's AI starts with your actual approval rates, not generic defaults. No $25K implementation consultant. No legacy DMS-style onboarding invoice. You walk through it yourself — the agent handles the complexity.
Yes — do as you please. The software is named Louie after the founder's rescue Saint Bernard. Once you own the license, rebrand it whatever works for your store. Change the name, swap the logo, call it your dealership's AI platform. The only restriction is dealer-to-dealer resale of the license itself. Everything else — including what you call it — is yours.
No catch. We make money once per dealership. Our incentive is to build a product so good you never switch. Cox makes money 120+ times per dealership. Their incentive is lock-in, not quality. Our business model aligns with yours: you succeed, we win.
You do. The software runs on your machine. Your database stays on your server, and you choose your AI provider — zero-retention Claude by default, or fully-offline Ollama. You can expand it to your own server or cloud storage at any time. One purchase. Yours to run however you want.
Zero mandatory implementation fee. Onboarding is included in your $19,995 — email brian@louieauto.com and we'll walk you through it. Optional deep-dive onboarding sessions available at $1K–$3K depending on dealership size and complexity. Compare that to the legacy DMS's mandatory $10K–$50K+ onboarding fee baked into every contract.
Yes. 60-day money-back guarantee. If Louie isn't showing measurable results in your first 60 days — better lender routing accuracy, faster lead response, improved F&I visibility — we'll refund your full purchase. No questions, no conditions, no holdbacks.
Each rooftop gets its own license. Multi-rooftop groups get volume discounts: 2–4 stores save 10% ($17,995/rooftop), 5–9 stores save 20% ($15,995/rooftop), 10+ stores save 30% ($13,995/rooftop). All include Up to 100 users included ($500 one-time each additional) and all 900+ capabilities in your license from day one. Contact us for group pricing on 5+ rooftops.
Take a 24-hour demo. All 900+ capabilities + demo staging. Up to 100 users included. No credit card required.
LouieAuto runs on your existing hardware — no proprietary servers, no cloud subscription required. Software is live in 48 hours.
For dealer groups running 2+ rooftops, you can connect a shared server so all locations query the same brain and share consolidated reporting. The setup agent walks your IT contact through the full configuration — no consultant required.
Not sure if your hardware qualifies? Email brian@louieauto.com — we'll confirm within a few hours. We've run on everything from a used $400 Dell OptiPlex to a modern Mac Studio. If it runs Chrome and has 4 GB RAM, it runs LouieAuto.