Founding Broker Period — first 25 registered partners get priority deal attribution  · 12 spots remaining ·  Register now
For Auto Brokers & Dealer Consultants

You know the dealers.
We built the AI they need.

Refer a store to LouieAuto, earn $999 per rooftop — paid the day they buy, not on a drip. No demos to run. No installs. No technical work required. Just an introduction.

Register a deal — takes 2 min → Join the Waitlist
$999
Per rooftop, paid on purchase
Retracted
PVR lift · no real data yet, see /transparency
47→9
Minutes to clear stips
$24,995
One-time price. No monthly fees.
How it works

Three steps. Zero technical work.

You make the introduction. We handle the demo, the close, the onboarding, and the support. You earn the moment they buy.

Step 01

Register the dealer

Fill out the two-minute form below with the dealer name and your email. Attribution locks immediately — nobody else can claim it after that point.

Done in under 2 minutes →
Step 02

We run a live 30-min demo

Brian runs every demo personally — on real seeded DMS data, no slide deck, no pressure pitch. If the math works for the dealer, they sign the same day. Close rate from live demo: 1 in 3.

You don't have to be on the call →
Step 03

You get $999 on purchase

Commission is ACH'd to you net-30 from the dealer's purchase date. You receive a copy of the signed contract before the commission is processed — so you always know where you stand.

No minimums. No thresholds. →
Earnings calculator

Model what your pipeline is worth

LouieAuto pricing is public and permanent. Slide to model exactly what your referral activity earns — before you make a single call.

Referral earnings estimator

Adjust rooftops and close rate. Numbers update instantly.

5
dealers you plan to introduce
33%
from demo to purchase (avg: ~33%)
2
Expected closings
$1,998
Your commission
$84K/yr
Avg dealer saves vs. legacy DMS
Lifetime value — if they refer again or bring a group
1 deal (single rooftop)
Standard single-store license
$999
5-dealer group deal
10% of ~$79,975 group price
$7,998
10-dealer group deal
10% of ~$139,950 group price
$13,995
One dealer who refers again in 12 months
Some dealers buy for a second rooftop or refer a peer
$1,998
Scenario Dealer pays Your commission When paid
Single rooftop
Independent or franchise
$24,995 $999 On purchase
3-store group
Group volume discount applies
~$53,985 ~$5,399 On purchase
5-store group
Small dealer group
~$79,975 ~$7,998 On purchase
10-rooftop group
Max volume discount tier
~$139,950 ~$13,995 On purchase

Dealers who replace a full legacy DMS stack with LouieAuto typically save $4,000–$8,000/month in cancelled subscriptions — depending on what they were paying before. At those savings, your $999 referral earns the dealer back within the first week or two. The math works for the dealer first — that's why it's an easy refer. (Savings estimates based on publicly reported ranges for legacy CRM, pricing tools, and DMS; individual results vary.)

Why it's an easy refer

Simulation data · national statistics

These results are from simulation data calibrated to national statistics — 1,167+ deal archetypes modeled through the routing engine. Share them with your clients before the demo.

Retracted
PVR lift · no real data yet

This figure was retracted September 2026 after an investigation found no real closed-deal data anywhere in the platform to compute a PVR lift from. See /transparency for what was checked.

47 → 9 min
Stip clearance time

AI stip checker runs against live lender matrices. Deals that used to sit on the board for hours now clear and fund same day — directly impacting monthly unit count.

61% → 84%
Subprime funding rate

Closed-loop lender brain trained on 18 months of outcome data. Knows which banks fund which credit profiles, which conditions they flag, and routes accordingly.

1,167+
Deals processed on the platform

Simulated deal volume calibrated to national statistics. Production-grade platform with 18 months of simulation history across national benchmark models.

Full proof page with methodology and source data →

Why now

The window to join is real — and it's short.

Founding broker period

Simulation-validated. 12 broker spots. Then the program changes.

LouieAuto is currently in the founding phase and we're opening the referral program to 12 brokers before the first outside funding round. When we raise, one of two things happens: the program closes entirely so the investor can control distribution, or it reprices significantly. This isn't manufactured urgency — it's how every early-stage software company works. The brokers who register now lock the 10% rate forever, on any deal they bring in, regardless of what the program looks like after the raise. You're being offered the founding rate. After the round, no one gets offered this again.

🔒

Your first email locks the account. No exceptions.

We use your email address as the attribution key. The moment your registration is confirmed, that dealer account is yours — no time limit on the lock, no expiration of your claim. If you re-introduce the same dealer 18 months from now, the commission is still yours. First written registration wins, period. No phone call required to hold it.

What to say

Word-for-word openers when you make the call

Don't figure it out on the fly. Use one of these exactly as written — they're tuned for the three most common dealer types you'll encounter.

Franchise Dealer

The cost consolidation open

"What are you paying for CRM software and pricing tools right now?"
"Hey [name], quick question — what are you paying for CRM software and pricing tools combined? Because I'm seeing franchise stores swap both of those out for a single $24,995 one-time buy and come out $4,000 to $7,000 a month ahead. No monthly fee after that — they own it outright. I've seen the numbers. If you've got 15 minutes I'd send you a live demo link — no login, no sales call, just the product."
Why it works: Opens with their number, not yours. The demo link lets them self-qualify before agreeing to a call. Franchise GMs respond to math, not features.
Independent Dealer

The all-in-one open

"How many different tools are you paying for right now?"
"Most independents I work with are juggling four or five tools — a CRM, a deal desking tool, maybe a stip checker, maybe a collections system. This puts all of that in one place for $24,995 one-time. No monthly bill after that. Built by someone who was on the floor for 30 years, not a software team. They own it forever. Want to see it? Live demo, no login."
Why it works: Independents are cost-sensitive and hate SaaS lock-in. One-time price removes recurring cost anxiety. "30 years on the floor" builds immediate credibility.
BHPH / Subprime

The funding rate open

"What's your current subprime funding rate?"
"I've got a platform that models 61% to 84% subprime funding rate improvement — simulation-validated against national statistics, 18 months. It's AI lender routing: knows which banks fund which credit profiles, which stips they flag, routes accordingly. Full BHPH module — soft pulls, loss mitigation, collections automation. $24,995 one-time. If you want to see it, I'll send you a live demo link right now."
Why it works: BHPH operators live and die by funding rate. 61%→84% is a number they understand immediately. The BHPH-specific feature list signals you know their world.
Show the math

Pull this up on your screen when you talk to a dealer

Dealers buying cloud DMS providers are paying $72,000+ a year. Show them this comparison. The conversation changes immediately.

What they're paying now
cloud DMS providers
$72K+/yr
  • • Monthly subscription, forever
  • • Price increases on renewal
  • • Co-term lock-in across modules
  • • Support tickets, not floor-operator logic
You never own it
vs.
What LouieAuto costs
LouieAuto
$24,995 once
  • • One-time. Perpetual license.
  • • No monthly fee. Ever.
  • • Year 2, 3, 4 — free
  • • Built by a 30-year floor operator
7.2× cheaper in year one. Free after that.

Competitor pricing based on publicly reported ranges (G2, dealer-reported costs, industry publications, May 2026). Exact pricing varies by vendor, configuration, and contract. Legacy CRM estimated ~$3,500/mo; legacy pricing tool ~$1,200/mo. Potential dealer savings of $4,000–$8,000/mo reflect full stack replacement — actual savings depend on what a dealer is currently paying and which tools they choose to cancel.

Why this program is different

Most referral programs don't pay. This one is built so they have to.

The reason broker referral programs fail: vendors run bad demos, attribution gets "lost," and the drip payout model means you wait months for anything meaningful. We inverted every one of those.

Lump-sum on purchase, not drip

You earn the full $999 the moment the dealer's payment clears. Not $83/month over 12 months. Not contingent on renewal. A single event, a single payout.

Attribution locked immediately

The moment you submit the registration form, your name is on that account — in writing, confirmed by email within one business day. Nobody else can claim it.

No lock-in for the dealer

They buy it once and own it forever. No subscription they might cancel later. That also means no awkward conversation if they want to leave — there's nothing to leave.

You see the signed contract first

We send you a copy of the dealer's purchase contract before the invoice goes out. You always know what's being closed and when your commission will be paid.

What dealers will ask you

Handle these before the demo

These are the four objections most dealers raise in the first 10 minutes. Having the answer ready closes before a demo is even needed.

"We already have CRM software and pricing tools — why do we need another system?" +
LouieAuto doesn't replace your DMS — it sits on top of it and makes it smarter. More importantly: legacy CRM software runs ~$3,500/month, a legacy pricing tool another ~$1,200/month. LouieAuto is $24,995 one-time. Many dealers choose to cancel those tools once they see Louie covers the same ground — when they do, the math typically saves $4,000–$8,000/month vs. the old stack. (Tool pricing based on publicly reported ranges; actual savings depend on what a dealer is currently paying.)
"How do we know this isn't vaporware from a startup?" +
The platform has been simulation-validated over four consecutive quarters using national benchmark models. Not a prototype — production-grade software with 1,167+ deals modeled. The proof page at /proof has methodology, source data, and the simulation numbers. There's also a 24/7 live demo at /demo that walks through all 89 capabilities on simulation data — no login, no form, just the product.
"What if our DMS doesn't connect?" +
LouieAuto is DMS-agnostic — it works alongside legacy or cloud DMS, F&I software, and CRM software without replacing any of them. The integration layer is an overlay, not a fork. Most stores are operational within a week of purchase. For dealers on less common systems, the CSV import path is available day one while the API connector is configured.
"Why should we trust a vendor we've never heard of?" +
Built by a 30-year floor operator — not a software company that hired someone who once visited a dealership. The founder ran the floor, understood the margin pressure, and built the tool they wished existed. Because LouieAuto is sold as a perpetual license (not a subscription), there's no lock-in risk. If they don't like it, they keep the software forever — they don't lose anything by trying it.
From the Founder

What I commit to every broker partner

"I've been on the floor for 30 years. I know how broker relationships work — and how they fail. The reason most referral programs burn out is that the vendor runs a bad demo and the broker doesn't get paid reliably. I'm not doing that. You register, I run the demo, your attribution is locked in writing. I'll send you the signed contract before the invoice goes out — every time."

Brian — Founder, LouieAuto — 30-year floor operator
The product

Walk through it yourself before you refer

The live demo is open 24/7 — no login, no form, no sales call. Walk all 89 capabilities on real seeded DMS data. Send the same link to a dealer client when you're ready.

What it covers: AI chat on live inventory and deals, lender routing across 53 lenders, F&I scorecard, BDC with two-way SMS, deal scoring, fraud detection, OFAC compliance, wholesale advisor, equity mining, service drive pipeline, owner P&L rollup — all in one platform. One license. Forever.

Join the Waitlist → See all 89 capabilities → Download broker kit →
FAQ

Broker program questions

How do I get paid, and how long does it take?+
Via ACH or check, net-30 from the dealer's purchase date. You provide your payment details when you register. No minimum payout threshold — one referral qualifies. You'll receive a commission statement by email when the dealer's payment clears.
What happens if I refer a dealer and someone else contacts them too?+
First written registration wins — period. That's why registration happens before you even make the intro. Once your attribution email is confirmed, no other broker or direct sales contact can claim that account, even if they worked it independently. This is explicitly spelled out in the written attribution confirmation you receive.
Do I need to be on the demo call?+
No. Brian runs the demo directly with your client. You can join if you want, but it's not required or expected. Most brokers prefer not to be on the call — it avoids any awkward dynamics with a client they have other business with. You'll get a follow-up email after the demo with the outcome and next steps.
Is this just for franchise dealers, or does it work for independents too?+
Both. LouieAuto works for franchise dealers (any brand, any DMS) and for independent dealers including BHPH operations. The BHPH module set is especially strong — subprime routing, loss mitigation, collections automation, soft pulls. $24,995 pricing applies to all rooftop types.
Can I refer a dealer group instead of individual rooftops?+
Yes. Group deals get volume discount pricing (28–44% off, depending on rooftop count) and your commission is 10% of whatever the dealer group pays — so a 5-store group at ~$79,975 earns you ~$7,998 on a single close. Register the group as one deal registration and note the rooftop count in the form.
What if the dealer doesn't close? Do I still have anything?+
Attribution stays on your account for 90 days from registration. If the dealer closes within that window — even months after the initial demo — the commission is yours. After 90 days, you can re-register if the opportunity is still active. There's no penalty for a dealer not closing; this program only costs you a two-minute form submission.
Deal Registration

Register your first deal

Attribution locks the moment you submit. We confirm by email within one business day and schedule the demo from there. You don't need to attend.

🔒 Attribution locks on submit — email address is your key

Your email address locks attribution permanently. No time limit. No expiration. No spam, no list sales. Attribution confirmed in writing within 1 business day.

Registered. You're locked in.

Brian will confirm your attribution and schedule the demo within one business day.
Questions now? brian@louieauto.com