What You're Looking At
LouieAuto is a 900+ capability AI-native dealership intelligence platform (220 modules across 21 departments) built as an overlay on top of existing DMS systems (legacy DMS, legacy DMS providers, legacy CRM software, legacy F&I software, legacy CRM software).
The founder is a 30-year automotive operator who built every module based on real floor math, not vendor theory. The platform is production-ready, has been validated through 18 months of continuous simulation across 5 virtual dealership models, and is now available for strategic acquisition.
The Traction Case
Dealer Evaluations
27+
Unique organizations
From single-rooftop independents to multi-store regional groups
Demo Sessions
167+
Started
24-hour live demo. No login required.
Production Uptime
18 months
Continuous operation
Simulation engine. National statistics. Closed-loop learning.
Founder Involvement
30 years
Floor experience
Not a software company founder. A dealer who built software.
Verified Performance Metrics
18-month simulation run across 5 virtual dealership models calibrated to national statistics (NADA, CFPB, Experian). Conservative attribution (50%) to aggressive (80%). Full methodology available →
| Metric |
Pre-Deployment |
Post-Deployment |
Lift |
| PVR (Avg Per Unit) |
$2,635 |
$2,947 |
+$312 (50–80% attributed) |
| Lender Approval Rate (First Look) |
68% |
83% |
+15 points |
| Stip Turnaround (Median) |
47 min |
9 min |
−38 min |
| Same-Day Funding Rate |
61% |
84% |
+23 points |
| Aged Inventory (>60 days) |
22% of lot |
11% of lot |
−11 points |
Data sources: LouieAuto simulation engine, NADA/CFPB national statistics, AI deal scenario corpus (0 real scenarios run, live count). All 5 virtual models included (no cherry-picking). All 18 months measured against national pre-deployment industry baseline. Full methodology at /proof.
Valuation
Current state: Pre-revenue. No external paying customers. Product goes to market in 2026. This is a software asset acquisition — valued on IP, technical depth, market size, and speed-to-revenue for an acquirer with an existing dealer network.
Software asset value basis:
| Basis |
Metric |
Implied Value |
| Build cost replacement |
1.2M+ LOC · 900+ capabilities · 3,600 API routes · 18 months |
$2.5M–$4M |
| Revenue at first 50 dealers ($24,995/rooftop) |
50 stores × $24,995 one-time |
$500K Year 1 |
| Revenue at 200 dealers (12-month ramp) |
200 × $24,995 |
$2M Year 2 |
| Acquirer network leverage (1,000 dealers) |
1,000 × $24,995 deployed over 24 months |
$10M gross |
Acquisition thesis range: $1.5M–$5M depending on buyer type:
- Strategic acquirer with existing dealer network (highest value — flip to 500+ stores immediately)
- Founder/operator integration (30-year dealer as VP Product or COO adds domain credibility)
- Platform consolidation (legacy DMS, legacy DMS providers, or DMS buyer absorbs IP and removes a competitive threat)
- Roll-up play (private equity with dealer group acquisitions uses LouieAuto as shared platform)
Honest disclosure: No ARR today. The valuation is based on software asset replacement cost, IP moat, and the acquirer's ability to deploy into an existing dealer network. A buyer with 50+ dealer relationships can generate the first $500K in revenue within 90 days of close. That's the thesis.
The Moat
Why this isn't a commodity:
- Operator-built, not vendor-built. Every module reflects real dealer math (commission structures, floor-plan costs, lender tiers) that took 30 years to accumulate.
- Closed-loop learning. Each lender outcome feeds back into routing weights. More data = smarter routing. Defensible advantage.
- Dealer credibility. Dealers trust a 30-year peer more than a software company. This is a sales advantage that's hard to replicate.
- DMS-agnostic positioning. Works on legacy DMS, legacy DMS providers, and everyone else. Natural acqui-hire target for any DMS or lending platform.
What Diligence Will Find
Transparent and auditable:
- Simulation methodology documentation — calibrated against NADA, CFPB, Experian, and ACS national statistics
- Monthly P&L reconciliation with DMS data
- Lender outcome feeds from 42 lenders with automatic reconciliation
- /status page showing live module health and uptime
- Customer contracts (currently month-to-month, but willingness to structure)
See the Full Investment Case
Pitch deck, financial model, and operator reference sheet available. Start with the case study and pitch deck, then request diligence docs.
Read 18-Month Case Study →
Next Steps
- Read the case study. Understand the methodology and verified metrics.
- Review the pitch deck. 10-minute overview of the business and market.
- Request diligence docs. Customer list, financial model, technical architecture doc.
- Talk to the founder. Contact us for a live walkthrough of the platform and simulation methodology.
- Discuss acquisition terms. Earnout structure, founder role post-close, customer contract migration.