F&I Dollar+$111 avg reserve per funded deal · F&I module

Stop Leaving $800 on Every Deal

Reserve Max knows every lender's actual ceiling — not the rate sheet. It tells you what to mark up, how far to push, and when backing off protects the deal. Before you ever talk to the desk.

Get Louie · $24,995 → See Real Results
+$111Avg reserve lift / deal
53Lenders mapped
285K+Outcome calibrations (simulated)
0ECOA exceptions filed

What Reserve Max Gives You on Every Deal

F&I managers know the rate sheets. Louie knows the real ceiling — built from 285,000+ simulated closed-loop lender outcomes, calibrated against real public CFPB enforcement data, showing exactly where each lender caps reserve before they either reject the deal or start looking harder at the structure.

Deal: 2022 Honda Accord · $28,400 · 660 FICO · 72mo · TX
Westlake Financial Rate sheet: +2.5%
+3.2% actual ceiling Submit here
Capital One Auto Rate sheet: +2.0%
+2.0% hard cap Don't push
Ally Financial Rate sheet: +2.0%
+2.8% confirmed Second choice
Chase Auto Finance Rate sheet: +1.75%
+1.75% only Thin deal

Louie: Submit to Westlake at buy rate + 3.1%. They've approved 7 similar deals in this FICO/LTV band in the last 90 days without a stip on reserve. Capital One has tightened — pushing past the sheet on this profile triggers a manual review that's costing ~1.8 days. Don't chase it.

How Louie Knows the Real Ceiling

The rate sheet is what the lender publishes. The ceiling is what they actually approve — tracked deal-by-deal, across your profile mix, with outcome dates so the model degrades stale signals automatically.

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Closed-Loop Calibration
Every funded deal feeds back into the lender weight matrix. Reserve markups that funded vs. ones that got stipulated — logged, scored, and reweighted nightly.
Profile-Specific Ceilings
A 720 FICO on a 60-month new car has a different reserve ceiling than a 620 FICO on a 72-month used truck. Louie segments by FICO tier, LTV, vehicle age, and term — separately for each lender.
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Time-Decay Weighting
Lender boxes tighten and loosen monthly. Outcomes from 6+ months ago are down-weighted automatically. Stale data doesn't mislead your desk.
Compliance
ECOA-Safe Structure
Reserve recommendations are based on deal profile and lender pattern — not buyer demographics. The system is architected to avoid any factor that could constitute disparate treatment under ECOA or the CFPB exam manual.
Stip Risk Prediction
Reserve isn't just about the markup — it's about which lenders will stip the deal and add 2-3 days. Louie shows you which lenders are likely to add stips so you factor that into the decision.
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Desk Script
Reserve Max doesn't just give you the number — it gives you the structure language for the desk. "Present at X rate, anchor at this term, here's the payment that still closes."

The Compliance Side Nobody Talks About

Reserve markups are FTC and CFPB territory. The regulator examiners aren't looking at your rate sheets — they're looking at whether your reserve patterns correlate with protected class attributes. Louie keeps your reserve logic defensible.

What Louie Uses for Reserve Recommendations

Deal structure variables only: FICO tier, LTV ratio, vehicle age, loan term, lender historic outcome patterns, market rate index. Zero demographic inputs. No zip code proxy. No buyer name. No age. No income-to-payment shortcuts that blur into disparate treatment. Every recommendation is logged with the variables used — so if you're ever examined, the paper trail is clean.

Reserve Max vs. Doing It Manually

What you're deciding
Manual desk guess
Reserve Max
Ceiling per lender
Rate sheet + gut feel
285K outcome calibration
Profile segmentation
Senior F&I memory
FICO/LTV/term/age matrix
Stip risk
Experience / past pain
Predicted per-lender per-profile
Signal freshness
When you last got burned
Nightly reweight, 90-day decay
Compliance log
None
Full audit trail, logged inputs
What you leave on the table
~$600–900 per deal (estimated)
$111 avg lift vs. prior baseline

Part of the Louie F&I Suite

Reserve Max is one module in Louie's full F&I suite — all running on your server, all tied to the same deal data, without a per-menu or per-submission fee.

Reserve Max
You are here — lender ceiling optimizer
Lender Route Engine
First-look routing to the right lender for this buyer profile — before you start calling
CFPB Lender Screen
Complaint score for every lender before submission — know which lenders have CFPB heat on them right now
State Compliance Cap
All 50-state max APR caps, UDAP statutes, TILA requirements — checked every deal before a stip can hurt you
Four Square Coach
Real-time AI coaching on trade, down, payment, and term — the structure that keeps reserve and closes the deal
Deal Replay
Every deal is logged. Run the same scenario through a different lender mix after the fact and see what you left behind.