Pricing Transparency
Our number is printed right in the nav bar — and on every page of this site. CDK, Tekion, and Reynolds make you call a salesperson to find out what they charge. There's a reason for that.
This is exactly what a dealer sees today. We filled in our box. Theirs are blank — because not one of them will tell you the number until a rep has your phone number.
Competitor cells reflect what each vendor publishes publicly: nothing. None of CDK, Tekion, Reynolds, or DealerSocket lists a price online (verified at time of writing). We're not guessing their number — we're showing you that they hide it.
“We show our price because we have nothing to hide. A price you have to phone a salesperson to hear is a price designed to be negotiated against you — not for you.”
What you see is what you pay. $9,995, once. No setup fee, no per-seat creep, no “data access” line item that shows up in month three.
Subscription vendors raise the rate every renewal because they can — your data is hostage. You own Louie outright, so there's no renewal to raise.
Hidden pricing means two dealers across the street pay different rates for the same software. One published number means everyone pays the same fair price.
A hidden monthly price isn't just inconvenient — it's a meter that never stops running. Here's the honest math over three years.
Stack estimate uses the $800–$1,100/mo independent-dealer figure documented on our compare and money pages. Enterprise DMS contracts (CDK, Tekion, Reynolds) are materially higher; we don't publish their exact numbers because they don't either.
“All-in” is a word vendors use and then itemize away. Here's ours, with the usual hidden fees crossed out.
You already know the price. You can see the whole platform run, right now, without giving anyone your phone number.
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