Head-to-head comparison

legacy CRM software is one tool.
LouieAuto is 220.

89 capabilities · 573 sub-modules · 900+ total capabilities

legacy CRM software gives you a CRM. LouieAuto gives you a CRM plus lender routing, F&I coaching, inventory intelligence, BDC automation, compliance tools, and 214 more modules — for $24,995 per rooftop, once, no subscription.

Join the Waitlist → Buy · $24,995 Once

The real cost

legacy CRM software isn’t cheap — and it’s just the CRM.

Franchise dealers typically run 4–6 separate tools from one vendor conglomerate. Each one bills monthly. After three years you’ve spent more than some dealers spend on flooring.

Comparison as of June 2026. Competitor roadmaps subject to change. Pricing estimates from public reports and dealer surveys.

The typical legacy CRM vendor stack

Legacy CRM Software~$800/mo

legacy pricing tool (inventory pricing)~$700/mo

legacy F&I software (F&I/contracting)~$500/mo

Inventory syndication tool~$350/mo

Additional tools from the same vendor (varies)~$400/mo

Total — monthly~$2,750/mo

3-Year Cost Comparison Legacy CRM vendor stack (3 yrs) $99,000+ LouieAuto — total cost $24,995 You keep $79,000+

      Note on pricing: legacy CRM software and related vendor-conglomerate tool pricing varies by store size, negotiation, and bundling. Figures above are representative estimates from public sources and dealer reports. Your actual spend may differ.
    

Feature comparison

What you get — and what you don’t.

legacy CRM software is a CRM. A well-built CRM. But it’s one piece of what a modern dealer needs — and it rents to you every month.

Feature	LouieAuto $24,995 per rooftop, once	legacy CRM software ~$800/mo
CRM & Lead Management
Lead pipeline & follow-up automation	✓ Included	✓ Core feature
BDC automation & AI follow-up	✓ AI-powered, included	~ Add-on / limited
Customer 360 — full history across visits	✓ Included	✓ Available
Desking & deal structure coach	✓ AI-guided four square	✗ Not included
Finance & Lender Intelligence
AI lender routing engine	✓ Nightly self-calibrating	✗ Not a feature
F&I menu coaching & PVR optimization	✓ AI close coach built-in	✗ Needs separate F&I tool
Credit score routing & lender matching	✓ Real-time, all tiers	✗ Needs legacy F&I software
TILA / compliance disclosure generation	✓ Included	✗ Separate tools required
Inventory & Pricing
Market-based inventory pricing intelligence	✓ Included (live comp scan)	✗ Needs legacy pricing tool ($700+/mo)
Aged inventory alerts & wholesale guidance	✓ Daily, AI-prioritized	✗ Not included
Trade-in appraisal coaching	✓ Book-value AI assistant	~ Limited
AI & Intelligence
AI morning briefing (daily ops summary)	✓ Automated, role-based	✗ No AI briefing
Salesperson coaching (live deal feedback)	✓ AI coach per deal	✗ Not a feature
AI phone receptionist (inbound BDC)	✓ 24/7, included	✗ Separate vendor required
Ownership & Data
Pricing model	✓ $24,995 per rooftop, once, perpetual	✗ ~$800/mo subscription
Where your data lives	✓ Your server, your building	✗ vendor-conglomerate cloud
Can they cut you off?	✓ No — you own it forever	✗ Yes — stop paying, lose access
Works alongside your existing DMS	✓ Yes — intelligence layer	✓ Yes

Why dealers switch

legacy CRM software is good at one thing.
You need more than one thing.

The franchise dealer’s typical vendor stack — legacy CRM software + legacy pricing tool + legacy F&I software + an inventory syndication tool — runs $2,500–$3,500/month. Louie replaces the intelligence layer across all of it for a one-time payment.

Own your tools

legacy CRM software costs ~$800/month. In 25 months you’ve paid for LouieAuto — and you still don’t own legacy CRM software. Louie you own from day one.

Your data isn’t the vendor’s data

legacy CRM software stores your customer and deal data in its parent vendor conglomerate’s cloud. Louie runs on your server — your data stays in your building, period.

CRM is just the start

legacy CRM software manages leads. Louie routes credit apps, coaches F&I, prices inventory, briefs your GM every morning, and answers your phones — in one system.

No more vendor stack

The average franchise dealer pays 4–6 tools from one vendor conglomerate totaling $2,500–$3,500/month. Louie’s intelligence layer does what all of them do — for $24,995 per rooftop, once.

AI they don’t have

legacy CRM software has reporting. Louie has a brain — nightly self-calibrating lender weights, live close coaching, deal-by-deal F&I recommendations, AI morning briefings.

No ransomware exposure

In 2024, legacy DMS’s cloud outage cost dealers $1B+. Louie runs on-device — if the internet goes down, your software stays up and your data stays safe.

Important context: LouieAuto is an intelligence layer — it works alongside your existing DMS (legacy or cloud DMS), not instead of it. You keep your DMS. Louie handles the AI coaching, lender routing, CRM workflows, and F&I intelligence that your DMS doesn’t do well. This is an additive purchase that replaces your point-tool subscriptions — not a rip-and-replace.

Ready to own your stack?

89 capabilities. $24,995 per rooftop, once.
No legacy vendor conglomerate required.

60-day money-back guarantee. See it live on real dealer data. If it’s not for you, get a full refund.