RoutingFirst-Party · No Data Sharing · Zero Third-Party Tax

One Line of JS.
Your Own Website Traffic, On Your Own Server.

The Louie Pixel classifies every page view (VDP, SRP, or general), captures the VIN from the URL, logs form submits, and records referrer source — first-party, with no third-party data broker in the middle. It doesn't yet match a visitor to a named customer record; that's on the roadmap.

Get Louie · $24,995 one-time See Closed-Loop Demo →
<!-- Add to every page of your dealer website -->
<script src="https://louieauto.com/js/louie-pixel.js"
  data-dealership="your-dealer-id" defer></script>
<!-- That's it. Full attribution active. -->

First-Party Website Tracking, Not a Data Broker

The Louie Pixel drops a single JS tag on your dealer website. It classifies each page view as a VDP, SRP, or general page, pulls the VIN out of the URL when present, logs form submits, and records the referrer — all stored in your own LouieAuto database, not a third party's cloud.

Honest about where this is today: the Pixel does not yet match an anonymous visitor to a named customer or deal record — that link (walking in and having your salesperson already know what they viewed online) is a real, valuable next step, not something shipped yet. What's real today is the raw event log and a dealer-side summary dashboard below.

🌐Website VisitVDP / SRP / Forms
→
RoutingLouie Pixel1-line JS tag
→
📊Event LogYour own database
→
👁️Summary DashboardTop VINs, top sources

What Gets Captured Today

VDP / SRP / Page Classification

Every page view is classified as a vehicle detail page, a search results page, or a general page, based on the URL pattern — logged with an anonymous first-party visitor ID.

VIN Capture

When a VIN appears in the URL, the Pixel captures it. Your dealer-side dashboard shows the top VINs viewed over the last 30 days.

Form Submit Events

Form submissions on the page are logged as an event. This is submit-only today — partial-fill/abandonment detection isn't built yet.

Referrer Source

The Pixel logs the referring URL for each visit. Your dashboard shows top referrer sources over the last 30 days — full UTM-parameter parsing isn't built yet.

Dealer Summary Dashboard

Event counts by type, unique visitors, and top VINs/referrers over a rolling 30-day window — available to your staff, not the public.

On the Roadmap

Matching an anonymous visitor to a real customer/deal record, dwell-time tracking, SRP filter capture (price/mileage/body style), and automatic re-engagement triggers are the real next steps — not shipped yet.

What Marketing Platforms Charge for This

Attribution software for dealerships is a standalone industry. Here's what the market charges to do a fraction of what the Louie Pixel does — and what you pay instead.

Typical Attribution Stack
$3,000+/mo
legacy AI vendor / legacy AI vendor / digital retail tools charging per-seat per-month. Plus setup fees. Plus data export fees. Plus integration fees for every other tool that needs the data.
Louie Pixel
$0 extra
Included in your $24,995 one-time Louie license. First-party. Logged to your own database, no recurring fee.
legacy AI vendor / legacy AI vendor: Captured data lives in vendor's cloud. They own the insight.
→
Louie Pixel: Data stored on your server. You own every logged event.
Third-party tools require integration into CRM, DMS, and email platform separately.
→
Pixel logs directly into your LouieAuto database — one line of JS, no separate integration step.
A legacy AI vendor was acquired by a large industry conglomerate (April 2026). The conglomerate now owns your attribution data.
→
Louie is independent. No acquisition risk. Your data stays yours regardless of what vendors do.

Your website is already generating traffic data. Are you capturing it?

The Louie Pixel is one of 89 capabilities included in a single $24,995 license. First-party website tracking, owned by you — no third-party data broker.

Buy Louie · $24,995 See Closed-Loop Demo →