Louie Dealer Launch Engine

Open Your Dealership.
Louie Handles the Setup.

From LLC paperwork to your first sale — Louie's agents walk you through every step, build your website, set up your server, and hand you the keys. Free. Because car guys take care of car guys.

7 steps ~4 hours total All 50 states $0 setup fee You own everything
Start the Launch Wizard → See How It Works ↓
What Louie Does For You

Seven steps. Zero guesswork.
Louie handles the hard parts.

No lawyers. No consultants. No expensive IT setup. Louie's agents know every state's rules and walk you through each step with the exact information you need — nothing more, nothing less.

01
Form Your Business Entity

We tell you exactly how to form your LLC in your state — filing fee, processing time, and a direct link to the online form. Five minutes of reading, one online form. Done.

LLC · S-Corp guidance
02
Get Your Dealer License

State-specific bond amounts, lot requirements, insurance minimums, and the exact office that issues your license. No guessing. Louie knows every state's rules for used, BHPH, and franchise-lite dealers.

All 50 states · Surety bond guidance
03
Secure Your Domain Name

We suggest names based on your dealership and city, show you what's available, and walk you through registering it. About $12/year from Namecheap — you own it forever.

Name suggestions · Direct registration links
04
Set Up Business Email

We walk you through Google Workspace setup: sales@, finance@, service@. Your name, your domain, professional from day one. We show you exactly which DNS records to add and where to add them.

Google Workspace · $7/user/month to Google
05
Choose Your Setup: Cloud or In-House

Cloud: we provision a DigitalOcean server for you at no charge, configure everything, and hand you full control. In-house: download Louie and run it on a computer at your lot — your data never leaves your building. Either way, you own it completely.

We set it up free · You own the server
06
Build Your Dealer Website

Enter your dealership name and Louie builds you a complete, professional dealer website in about 60 seconds. Homepage, inventory, financing, contact — all of it. Download it and host it anywhere, or we host it for you.

Generated in 60 seconds · Download and own it
07
Launch on Louie

Install Louie and you're running — inventory management, deal desk, F&I, BDC, payroll, HR, compliance, BHPH collections, AI coaching, and more. Everything a dealership needs, on day one. The Louie Network's market intel is modeled today on 847 simulated dealer profiles (simulation) — it goes live for real as dealers join.

$24,995 one-time · No monthly software fee
Cloud Setup & Handover

We Set It Up.
Then We Walk Away.

When you choose cloud hosting, Louie provisions your DigitalOcean server, installs everything — Node.js, nginx, SSL, the full Louie platform — and configures your domain. Then our AI agent walks you through the ownership transfer, step by step.

You accept the transfer in your DigitalOcean account. The moment you do, we lose access. You gain full control — SSH key, admin panel, PM2 commands, the works. We don't hold anything over you. Ever.

If you prefer to keep everything on your own hardware at the lot — no cloud, no outside server, no monthly bill — Louie runs that way too. Your data stays on your four walls.

louie-launch — server provisioning
✓ Creating DigitalOcean droplet...
✓ Droplet online — 64.227.18.142
✓ Installing Node.js 20 + PM2...
✓ Configuring nginx for your domain
✓ Installing Louie platform...
✓ Provisioning SSL (Let's Encrypt)
✓ HTTPS redirect enabled
✓ Transfer sent to your DigitalOcean account
✓ You accepted. We lost access.
✓ Transfer complete. You own this server.
No Surprises

Everything You'll Pay.
Nothing Hidden.

Louie is $24,995 once. Here is every other cost you might encounter, who you pay, and a realistic range. These are third-party services — not Louie fees.

🖥️
Server / Infrastructure
Depends on lot size. Paid directly to DigitalOcean — not to Louie.
Small lot — 1–3 users, up to 50 units/month
Basic 2GB droplet — plenty to run Louie and your site
$6–12/mo
Medium lot — 4–10 users, 50–150 units/month
4–8GB droplet with more headroom for concurrent users
$24–48/mo
Large lot — 10+ users, 150+ units/month
8–16GB droplet or dedicated. High volume, max speed.
$48–96/mo
In-house — runs on your own computer at the lot
Your data never leaves your building. Zero cloud dependency.
$0
Domain name
Namecheap or GoDaddy — you own it forever
~$12/yr
SSL certificate (HTTPS)
Let's Encrypt — auto-renews, no action needed
Free
📱
Email & Communication
Paid directly to Google / Twilio / Telnyx.
Business email — Google Workspace
sales@, finance@, service@ — your domain, your inboxes
$7/user/mo
SMS / text messaging — Twilio or Telnyx
BDC follow-ups, appointment reminders, lead response. $0.0079/text.
$20–150/mo
Business phone line
$1/month per number + $0.013/minute for calls
$15–60/mo
Call recording & transcription
Optional. $0.006–0.01/minute (Whisper/Deepgram). AI call coaching uses this.
$0–30/mo
Brain
AI Brain — Louie's Intelligence Layer
You bring your own API key. Billed directly by Anthropic or OpenAI — not by Louie.
Claude API (Anthropic) — recommended
Powers deal coaching, BDC AI, brain queries, close coach. $3–15 per million tokens.
$20–150/mo
OpenAI API — alternative
GPT-4o or similar. Louie supports both. Similar pricing.
$20–150/mo
Light use — brain queries + deal coaching only
Small lot, moderate usage
$20–50/mo
Heavy use — full AI on all features, high volume
Active BDC, full AI coaching on every deal, high traffic lot
$100–300/mo
Marketing & Advertising
Paid directly to Facebook, Google, and listing platforms. Your budget, your control.
Facebook / Meta ads
Minimum effective budget for a small lot. Louie's ad engine manages campaigns.
$300+/mo
Facebook Marketplace listings
Manual posting is free. Automated via third-party API: $50–200/month.
Free (manual)
Google Ads
Your budget. Louie tracks ROI per source.
Your budget
Inventory syndication — Craigslist, Facebook Marketplace, OfferUp, and CarGurus
Optional. $300–1,500/month each. Start with Marketplace first.
$300–1,500/mo each
Market Data, Payments & Compliance
Optional integrations. You choose which to enable.
MarketCheck API — live market pricing & comps
Louie's book-value engine uses this. Based on call volume.
$99–500/mo
Book value estimates (basic)
Included in Louie at no extra cost
Included
Stripe — accepting card payments
Down payments, service payments. No monthly fee.
2.9% + $0.30 /txn
10DLC registration — required for SMS campaigns
One-time brand registration + per-campaign fee. Required by carriers.
$4–20/mo
E-sign / digital contracts
Built into Louie — no DocuSign account needed
Included
Small BHPH Lot — Getting Started
~$50–150/mo
Server + email + light AI brain. No ads yet. Just running clean and legal.
Active Independent — Full Operation
~$200–500/mo
Server + email + AI + SMS + Facebook ads. Full marketing stack running.
Compare to legacy DMS
$3,000+/mo
For less functionality. Data held hostage. No exit. You do the math.
Every third-party cost goes directly to that vendor. Twilio bills you. DigitalOcean bills you. Anthropic bills you. Google bills you. Louie never marks these up and we don't make money on your usage. We made our money when you bought the software — and that's it.
“
Car guys take care of car guys.

We set up your server. We build your website. We walk you through every step. We don't charge you for any of it. Because we're not a software company that happens to sell to dealers — we're dealers who built the software we always wanted.

Start the Launch Wizard →
Common Questions

Straight answers.

Do I need to know anything about servers or tech?

No. The launch wizard walks you through every step with plain English instructions. If you get stuck at any point, Louie's AI agent is there 24/7 — type your question and get an answer in seconds. No support tickets, no hold music.

What if I want to keep everything on my own computer at the lot?

Perfect. Download Louie and install it on any Windows or Mac machine at your dealership. Your entire DMS — inventory, deals, F&I, payroll, everything — runs locally. Your data never leaves your building. Zero cloud dependency, zero monthly server bill.

Who do I contact if something breaks?

Your Louie AI agent handles 95% of questions instantly. For the other 5%, email brian@louieauto.com directly. No call centers. No ticket queues. A real person who built the software.

Can I switch from cloud to in-house later (or vice versa)?

Yes. Your data is yours — export it anytime, move it anywhere. Louie runs the same way whether it's on a cloud server or a desktop in your office. Switching is a matter of copying files, not renegotiating a contract.

Is the $24,995 really the only charge from Louie?

Yes. You pay Louie once. Everything else — server, email, AI API, SMS, ads — you pay directly to those vendors at their standard rates. Louie doesn't touch that money and doesn't mark it up. No hidden annual renewal. No "premium support" tier. One price, you own it forever.

Ready to Open Your Dealership?

Get Louie — $24,995 one-time. No monthly fee. No lock-in. Yours forever. We handle the setup and hand you the keys.

Start the Launch Wizard →