Louie Dealer Launch Engine

Start Your Dealership.
Louie Does the Legwork.

Tell us where you are and what you're opening. Louie generates your state-specific checklist, walks you through LLC, license, domain, email, and builds your dealer website — right now. No lawyers. No guesswork.

Scroll to start  ↓
01
Tell Louie About Your Dealership
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Used Cars
BHPH / In-House
Both
Franchise-Lite
Under $25K
$25K – $75K
$75K – $150K
$150K+
02
Form Your Business Entity (LLC)
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03
Get Your Dealer License
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04
Domain, Email & Phone
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05
Pick Your Hosting
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Two real options. Neither is wrong — it's just what fits your situation.

LOUIE SETS IT UP — FREE

Cloud Server

Paid to DigitalOcean — not to us

We provision your server, configure everything, and hand you the keys. Server cost depends on your lot size:

Small lot (1–3 users)$6–12/mo
Medium lot (4–10 users)$24–48/mo
Large lot (10+ users)$48–96/mo

Paid directly to DigitalOcean. We never touch that money.

100% ON YOUR PROPERTY

Keep It In-House

$0/month — just electricity

Run Louie on any Windows or Mac computer at your dealership. Your data never leaves your building. Not our cloud, not Amazon's cloud — your four walls. Download the Louie desktop app and you're running in under an hour.

Most independent and BHPH dealers start here. No monthly bill, no outside vendor has access. Ever.

Either way — you own the software, you own the data, and you're never paying a monthly fee to access your own information.
06
Generate Your Dealer Website
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Used Cars
BHPH / In-House Financing
Trucks & Work Trucks
Luxury / High-Line
Fleet
Louie is building your site
Website Preview

What You'll Pay Going Forward — No Surprises

Louie is $24,995 once. Here's everything else, who you pay it to, and realistic ranges. We never mark any of this up — you pay vendors directly.

INFRASTRUCTURE
Cloud server — small lot (1–3 users)$6–12/mo → DigitalOcean
Cloud server — medium lot (4–10 users)$24–48/mo → DigitalOcean
Cloud server — large lot (10+ users)$48–96/mo → DigitalOcean
In-house (on your own hardware)$0/mo
Domain name~$12/yr → Namecheap
SSL certificateFREE (Let's Encrypt)
EMAIL & COMMUNICATION
Business email (Google Workspace)$7/user/mo → Google
SMS/text messaging (Twilio)$20–150/mo → Twilio
Business phone line$1/mo + $0.013/min
AI BRAIN (LOUIE'S POWER SOURCE)
Claude API (Anthropic) — light use$20–50/mo → Anthropic
Claude API — heavy use (high volume)$100–300/mo → Anthropic
You bring your own API key — billed directly by Anthropic. You can also use OpenAI at similar rates.
MARKETING & ADS
Facebook/Meta adsYour budget → Meta
Facebook Marketplace listingsFREE
Marketplace API (automated)$50–200/mo
Inventory syndication (third-party marketplaces etc.)$300–1,500/mo each
Stripe (card payments)2.9% + $0.30/txn
TYPICAL MONTHLY THIRD-PARTY COSTS
Small BHPH getting started
~$50–150/mo
Server + email + light AI
Active lot with marketing
~$200–500/mo
+ SMS + ads + AI
legacy DMS comparable
$3,000+/mo
For less. To them. Forever.

Every third-party cost goes directly to that vendor. Louie never marks these up. We made our money when you bought the software.

07
Set Up Louie & Open for Business
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You're Ready

You've got your LLC, your dealer license application is in, your domain is live, your website is published. Now let's run your dealership.

$24,995
One-time. Own it forever.
2 hrs
Day-one setup with AI wizard
847 (simulation)
Dealer profiles modeled in our closed-loop network simulation

What Happens When You Install Louie

The AI onboarding wizard walks you through lenders, pay plans, inventory types, and team roles. Two hours and your DMS is live. The Louie Network's lender approval rates, market benchmarks, and fraud alerts go live for real as dealers join — today it's modeled on 847 simulated dealer profiles until then.

Get Louie. Run Your Dealership.

One-time $24,995. Own the software. Own your data. No monthly fees, no contracts, no hostage situations.

Get Louie — $24,995 →
🌐 Includes Louie Network access from day one