DEALER PRINCIPAL — GOLD STANDARD

You own the store.
Own the intelligence that runs it.

3–5× Blue sky = 3–5× normalized EBITDA for a healthy franchise store
Kerrigan Advisors
$1.2M avg annual software spend at a franchised dealership
NADA 2024
68% Key man risk: dealers who say losing their GSM would materially hurt performance
Industry survey
Net Profit vs Gross EBITDA Trend Blue Sky Estimator Key Man Risk Board Reporting
Live Data

Your store’s numbers right now

Pulled from /api/gm — the owner’s view, refreshes on every load

6 Core Modules

Every number an owner
actually needs to see

No extra cost. No “owner reporting module.” All six come with your $9,995 license.

📌
Owner Intelligence Brief
Net profit, overhead vs benchmark, EBITDA trend, blue sky indicators. The real number, not the gross that makes the report look good.
“My P&L shows me gross. To get to net I have to subtract pack, advertising, flooring, overhead — all from different reports.”
🏠
Valuation Dashboard
Store value indicators, blue sky estimator, EBITDA trend over 12 months. Understand what moves your multiple so you can actively manage it, not just receive a number once a year.
“What is my store worth? I have no idea. My accountant gives me a number once a year and I don’t know how to move it.”
👥
Key Man Risk Monitor
Who the store depends on, what they generate, what a replacement would cost in lost gross and recruiting. Model the risk before it becomes a crisis.
“If my GSM quit tomorrow I’d lose $400K in gross while I found someone. I’ve never modeled that risk.”
🏢
Lender Mix Scorecard
Approval rate, tier distribution, reserve by lender — from an owner’s P&L perspective. F&I is your highest-margin department. Know exactly what drives it.
“F&I is my highest-margin department and I have the least visibility into what drives it.”
📈
ROI Calculator
What every module returns per month in gross. Hard numbers to justify the investment to your accountant, your partner, or yourself — not marketing claims.
“I need to show my accountant why I spent $10K on software instead of a truck. I need numbers.”
📋
Board / Investor Reporting
One-click export: KPIs, gross, net, absorption, CSI, department P&L formatted for board meetings or bank reviews. Two days of work becomes 30 seconds.
“My lender wants a quarterly dashboard. I spend 2 days building it.”
By the Numbers

What ownership actually costs
when you’re flying blind

Every number below represents a decision you make without good data. Louie makes them data decisions instead.

3–5×
Blue sky multiple on normalized EBITDA for healthy franchise
Kerrigan Advisors 2025
$1.2M
Avg annual software spend at franchised dealership
NADA 2024
68%
Dealers say losing key manager would materially hurt performance
Industry survey
47%
Of dealer principals can’t tell you their net profit this month without 3 reports
NCM Associates
The Workflow

Your weekly owner review —
in 15 minutes

Five steps. No DMS logins. No report-building. Know what your store is worth, who it depends on, and what it made this week.

1
Net profit checked
Owner Intelligence Brief shows real net: total gross minus pack, overhead, advertising, flooring. Not gross. Net.
Real net
2
Valuation scanned
EBITDA trend, blue sky estimator updated. See what moved your multiple this week and what to fix to move it higher.
Blue sky live
3
Key man risk reviewed
Who generated what. Concentration risk flagged. Succession blind spots surfaced before they become a crisis.
Risk modeled
4
F&I scorecard reviewed
Lender mix, reserve captured, approval rates. Highest-margin department fully visible from an owner’s P&L lens.
Full visibility
5
Board report exported
One click: KPIs, gross, net, absorption, CSI, department P&L. Ready for your lender, your partner, or your board.
30 seconds
One Price. Own It Forever.

$9,995. One time.
One number that tells you what your store is worth.

No monthly subscriptions. No “owner dashboard add-on.” Owner Intelligence Brief, Valuation Dashboard, Key Man Risk Monitor, Lender Mix Scorecard, ROI Calculator, Board Reporting — all included. Perpetual license. Your database stays on your server.

Questions about the valuation methodology, EBITDA trend logic, or what the board report looks like?  Email brian@louieauto.com

✓ 60-day money-back guarantee ✓ Zero-interest financing available ✓ Perpetual license — own it forever
Owner Intelligence Platform See demo →