Asking price discussed with qualified buyers under NDA. Justified by $1.16M+ replacement cost (18 months × 2 senior engineers), $340K simulation compute value, and first-mover data moat. Full replacement cost analysis on Slide 3.
| Asset Component | Basis | Est. Replacement Cost |
|---|---|---|
| Platform software development 236 source files, 1,024 route files, 89 capabilities, 8,917 registered endpoints — 18 months of build |
18 months × 2 senior engineers @ $175K/yr fully loaded | $525,000 |
| AI simulation corpus 942,004 deal simulations × 19 scenario types — Anthropic API compute + engineering |
Compute cost + eng time to design scenarios and validate outputs | $340,000 |
| Domain, brand & public presence louieauto.com, brand identity, site, marketing materials, acquisition pages |
Agency equivalent for comparable brand build and domain value | $85,000 |
| Lender weight model & training methodology Closed-loop algorithm design, nightly reweight architecture, data pipeline |
Senior ML/data engineer × 6 months + infrastructure | $210,000 |
| Total estimated replacement cost | Hard cost to rebuild from scratch, no learning curve | $1,160,000 |
Asset price sits at or below replacement cost. An acquirer pays for a working, validated system with 942,004 simulations already calibrated — not a 24-month development roadmap. The data moat cannot be rebuilt from scratch; it must be grown through deal volume. Price discussed under NDA with qualified buyers.
Standalone advantage: The core intelligence layer — lender routing, deal structuring, equity alerts, compliance flags — runs without a DMS connection. An acquirer can deploy to a new rooftop and deliver value on day one, with or without an integration. This is not true of any competing platform.
| Path | Unit Economics | 5-Year TAM Capture (Conservative 5%) |
|---|---|---|
| Perpetual license (current model) $24,995 one-time · 3 users ($500/seat) · no churn |
$24,995 × 5% of 18K = 900 dealers | $9.0M one-time (no churn) |
| SaaS conversion (acquirer's choice) $299–$599/month per rooftop |
$299/mo × 5,000 dealers = $1.5M/mo | $18M–$36M ARR at 5,000 dealers |
| Bolt-on to existing DMS install base legacy DMS and CRM software providers — 10% attach |
10% of 15K legacy DMS dealers × $299/mo | $5.4M ARR on legacy DMS alone · no new sales motion |
TAM at $24,995 perpetual: $180M one-time addressable across ~18,000 independent dealers. Zero churn by design — perpetual ownership eliminates the monthly cancellation conversation entirely.
SaaS conversion upside: $299–$599/month × 5,000 dealers = $18M–$36M ARR. An acquirer with an existing DMS install base doesn't need to build a sales org. They flip a feature flag.
| a large industry conglomerate → legacy AI vendor | ~$500M | April 2026 — AI marketing automation & CDP |
| legacy DMS providers → TSD Mobility | Undisclosed | August 2024 — fleet AI |
| Vehlo / Serent Capital roll-up | Multiple | 2025 — Dealer Pay + Total Customer Connect |
| CarNow (live-data retail) | $74.9M val. | At $25M ARR — live-data retail platform |
| Metric | Before | After (Day 90) | Delta |
|---|---|---|---|
| Front gross / deal | Baseline | +$412/deal | +$412 |
| BDC appointment rate | 38% | 61% | +23 pts |
| Dead-pile lead recovery | ~3% | 14% | +11 pts |
| Lender first-look approval | 71% | 84% | +13 pts |
| Monthly wasted submissions | $19K/mo | $0/mo | –$19,000 |
Simulation scenario outcome: AI lender routing eliminated $19,000/month in wasted submissions. At 3 rooftops × 166 deals/month average, the routing model prevented 28 mis-routed applications per month — each of which previously cost $680 in lender fees, stip processing time, and second-submission delay. This is an illustrative simulation output — see the full disclaimer below.
| Metric | Before | After |
|---|---|---|
| F&I PVR | $1,241 | $1,750 (+$509) |
| Deal desk time | 52 min | 19 min (–63%) |
| Compliance flags caught | 0 / month | 23 in Month 1 |
| Avg exposure per missed flag | — | $4,200 avg |
| Metric | Before | After |
|---|---|---|
| Service-to-sales conversion | 8% | 24% (+16 pts) |
| Equity alert trades generated | ~3/mo | 31 additional |
| Used car margin / vehicle | Baseline | +$287 / vehicle |
| Service drive % of used volume | ~4% | 22% of monthly |
Deploy internally across the portfolio. Replace 6–12 point solutions per rooftop with a unified AI platform. Eliminate monthly SaaS fees and compound the lender routing moat at scale.
Bolt the AI layer onto your existing install base. Instant 89-capability feature expansion. Convert the $24,995 perpetual license model into $299–$599/month SaaS — and charge back the delta as ARR on your existing book of business.
Deploy across a portfolio of acquired independents. A per-deal gross-lift figure previously shown here has been retracted (September 2026) — an investigation found no real closed-deal data in the platform to compute it from. See /transparency. The EBITDA-multiplier math below, which was derived from that figure, is removed for the same reason.
In all three scenarios, the acquirer captures value that is not available elsewhere in the market. No existing DMS vendor has a closed-loop lender routing model with 942,004 calibrated scenarios. No AI vendor has 18 months of floor-calibrated dealership data at this resolution. The window to acquire this at asset-replacement-cost pricing closes when a strategic buyer moves.