Asking price discussed with qualified buyers under NDA. Justified by $2.5M+ replacement cost (18 months × 2 senior engineers), $340K simulation compute value, and first-mover data moat. Full replacement cost analysis on Slide 3.
| Asset Component | Basis | Est. Replacement Cost |
|---|---|---|
| Platform software development 173 source files, 163 routes, 150 modules, 1,037 endpoints — 18 months of build |
18 months × 2 senior engineers @ $175K/yr fully loaded | $2,100,000 |
| AI simulation corpus 16,980 deal simulations × 847 scenarios — Anthropic API compute + engineering |
Compute cost + eng time to design scenarios and validate outputs | $340,000 |
| Domain, brand & public presence louieauto.com, brand identity, site, marketing materials, acquisition pages |
Agency equivalent for comparable brand build and domain value | $85,000 |
| Lender weight model & training methodology Closed-loop algorithm design, nightly reweight architecture, data pipeline |
Senior ML/data engineer × 6 months + infrastructure | $210,000 |
| Total estimated replacement cost | Hard cost to rebuild from scratch, no learning curve | $2,735,000 |
Asset price sits at or below replacement cost. An acquirer pays for a working, validated system with 16,980 simulations already calibrated — not a 24-month development roadmap. The data moat cannot be rebuilt from scratch; it must be grown through deal volume. Price discussed under NDA with qualified buyers.
Standalone advantage: The core intelligence layer — lender routing, deal structuring, equity alerts, compliance flags — runs without a DMS connection. An acquirer can deploy to a new rooftop and deliver value on day one, with or without an integration. This is not true of any competing platform.
| Path | Unit Economics | 5-Year TAM Capture (Conservative 5%) |
|---|---|---|
| Perpetual license (current model) $9,995 one-time · all users included · no churn |
$9,995 × 5% of 18K = 900 dealers | $9.0M one-time (no churn) |
| SaaS conversion (acquirer's choice) $299–$599/month per rooftop |
$299/mo × 5,000 dealers = $1.5M/mo | $18M–$36M ARR at 5,000 dealers |
| Bolt-on to existing DMS install base CDK / VinSolutions / Reynolds — 10% attach |
10% of 15K CDK dealers × $299/mo | $5.4M ARR on CDK alone · no new sales motion |
TAM at $9,995 perpetual: $180M one-time addressable across ~18,000 independent dealers. Zero churn by design — perpetual ownership eliminates the monthly cancellation conversation entirely.
SaaS conversion upside: $299–$599/month × 5,000 dealers = $18M–$36M ARR. An acquirer with an existing DMS install base doesn't need to build a sales org. They flip a feature flag.
| Cox Automotive → Fullpath | ~$500M | April 2026 — AI marketing automation & CDP |
| Reynolds & Reynolds → TSD Mobility | Undisclosed | August 2024 — fleet AI |
| Vehlo / Serent Capital roll-up | Multiple | 2025 — Dealer Pay + Total Customer Connect |
| CarNow (live-data retail) | $74.9M val. | At $25M ARR — live-data retail platform |
| Metric | Before | After (Day 90) | Delta |
|---|---|---|---|
| Front gross / deal | Baseline | +$412/deal | +$412 |
| BDC appointment rate | 38% | 61% | +23 pts |
| Dead-pile lead recovery | ~3% | 14% | +11 pts |
| Lender first-look approval | 71% | 84% | +13 pts |
| Monthly wasted submissions | $19K/mo | $0/mo | –$19,000 |
Primary win: AI lender routing eliminated $19,000/month in wasted submissions. At 3 rooftops × 166 deals/month average, the routing model prevented 28 mis-routed applications per month — each of which previously cost $680 in lender fees, stip processing time, and second-submission delay.
| Metric | Before | After |
|---|---|---|
| F&I PVR | $1,241 | $1,750 (+$509) |
| Deal desk time | 52 min | 19 min (–63%) |
| Compliance flags caught | 0 / month | 23 in Month 1 |
| Avg exposure per missed flag | — | $4,200 avg |
| Metric | Before | After |
|---|---|---|
| Service-to-sales conversion | 8% | 24% (+16 pts) |
| Equity alert trades generated | ~3/mo | 31 additional |
| Used car margin / vehicle | Baseline | +$287 / vehicle |
| Service drive % of used volume | ~4% | 22% of monthly |
Deploy internally across the portfolio. Replace 6–12 point solutions per rooftop with a unified AI platform. Eliminate monthly SaaS fees and compound the lender routing moat at scale.
Bolt the AI layer onto your existing install base. Instant 150-module feature expansion. Convert the $9,995 perpetual license model into $299–$599/month SaaS — and charge back the delta as ARR on your existing book of business.
Deploy across a portfolio of acquired independents. Use AI-documented gross improvement as an EBITDA multiplier in future exit valuations. The $382/deal gross lift becomes a balance-sheet story, not just an operational story.
In all three scenarios, the acquirer captures value that is not available elsewhere in the market. No existing DMS vendor has a closed-loop lender routing model with 16,980 calibrated scenarios. No AI vendor has 18 months of floor-calibrated dealership data at this resolution. The window to acquire this at asset-replacement-cost pricing closes when a strategic buyer moves.